Holiday Shopping Takes a Mobile Turn, Companies Respond

Cyber Monday, one of the busiest online commerce days of the year, is now extending to the rest of the holiday season. Consumers are no longer waiting until the Monday after Thanksgiving to surf the Web for deals. Rather, utilizing their tablets and smartphones, consumers are shopping online for a longer stretch. This is forcing companies like Amazon and eBay to compete with retailers to attract online buyers both before and after Cyber Monday. Continue reading Holiday Shopping Takes a Mobile Turn, Companies Respond

Pinterest: Fastest Growing Platform for Online Content Sharing

According to a new report from online content distribution service ShareThis, photo site Pinterest is currently the fastest-growing platform for online content sharing. Data analyzed across more than 120 social media channels and two million websites indicates that sharing via Pinterest grew 19.2 percent in the last quarter, while sharing grew via LinkedIn by 15.1 percent and on Facebook by 14.7 percent. The report also suggests that sharing on Twitter fell 7.6 percent. Continue reading Pinterest: Fastest Growing Platform for Online Content Sharing

Musicians Using Pop-Up Stores to Generate Buzz for Albums

Musical acts looking to attract greater attention around the time of an album release are opening “pop-up” stores, which are temporary venues that seem to surface out of nowhere. They most often are constructed in an urban location, typically in an already existing retail store of some kind, and sometimes close after only 24 hours. Various artists, such as One Direction and Bob Dylan, have recently used pop-up stores to promote music and sell merchandise to fans. Continue reading Musicians Using Pop-Up Stores to Generate Buzz for Albums

CEA Launches New Campaign to Promote Car Gadget Safety

The Consumer Electronics Association launched a promotional campaign called “Innovating Safety” last week to emphasize that CE devices and automobiles can work together safely. The campaign is designed to inform consumers and lawmakers about the many devices that support driver safety, such as Bluetooth kits and teen tracking. The campaign launched during a policy forum in Washington, D.C. that addressed distracted driving. Continue reading CEA Launches New Campaign to Promote Car Gadget Safety

Facebook Targets Neglected Mobile Apps with New Ad Service

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

ETC staffers Tim Miller, Don Levy and Phil Lelyveld visited Los Angeles-based Maker Studios in August. Maker Studios is a media company founded by YouTube artists in 2009, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” The company manages 60,000 channels and claims to have more than a billion monthly subscribers. Continue reading EXCLUSIVE: ETC Meets with Multichannel Network Maker Studios

Clear Channel-Warner Deal Underlines Digital Licensing Issues

Clear Channel Communications announced a deal late last week with the Warner Music Group through which Warner’s acts will collect royalties when their songs are played on Clear Channel’s 850 stations. This will mark the first time that the music label and its acts — which include Bruno Mars, CeeLo Green, Coldplay and Green Day — will collect payments from Clear Channel. In exchange for the deal and promotion for its acts, Clear Channel will receive a favorable rate for online streaming. Continue reading Clear Channel-Warner Deal Underlines Digital Licensing Issues

Fandango to Acquire Hollywood Movie Money in Quantum Deal

Online movie ticket service Fandango has entered an agreement to purchase Quantum Loyalty Solutions, a competitor that runs the popular Hollywood Movie Money gift certificate system. Studios often use Hollywood Movie Money to promote DVD and Blu-ray releases with tickets to theatrical releases. Fandango, which has been working on its own voucher system, generates revenue by processing online ticket sales and selling advertising on its site. Continue reading Fandango to Acquire Hollywood Movie Money in Quantum Deal

YouTube Multi-Channel Network Sued By Music Association

The National Music Publishers Association (NMPA) has filed a lawsuit against Fullscreen, a multi-channel network of popular YouTube channels. The association claims that the company is using unlicensed music in its videos. Fullscreen serves more than 10,000 YouTube channels, including channels owned by Nintendo, Pepsi and Lexus. At the same time, the NMPA is forming an agreement in principle with Maker Studios for music licensing. Continue reading YouTube Multi-Channel Network Sued By Music Association

Google Unveils Glass Partnership with Notable Film Schools

Google has announced its plans for the Glass Creative Collective, a new partnership with film and design schools including USC, AFI, UCLA, CalArts and RISD. In an effort to help students and aspiring filmmakers become comfortable with Google Glass features such as the voice-activated interface and built-in video cameras, the company is loaning each of the schools three sets of the $1,500 Glass device for the upcoming semester. The goal is for students to start experimenting with more immersive forms of entertainment. Continue reading Google Unveils Glass Partnership with Notable Film Schools

Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Is Google Search the Future of Predicting Box Office Numbers?

Google introduced a new report titled “Quantifying Movie Magic with Google Search” that details how effective Google searches can be in regards to predicting the future box office success of upcoming movies. If proven accurate, Google could join forces with traditional methods such as surveys, tracking polls and other analytic services. The company claims it can predict opening weekend box office revenue with up to 94 percent accuracy. Continue reading Is Google Search the Future of Predicting Box Office Numbers?

Pinterest: Hollywood Studios May Go Social to Market Films

While retailers continue to successfully use content sharing service Pinterest to help boost product sales, the strategy has drawn the attention of major Hollywood studios. Marketers are experimenting with ways that would help movie posters and promotional stills that are pinned to the site translate into ticket sales. Although transactions do note occur directly on Pinterest, clicking a pinned image can redirect users to other sites. Continue reading Pinterest: Hollywood Studios May Go Social to Market Films

Will BitTorrent Prove a Viable Marketing Tool for Hollywood?

Last week, Cinedigm announced it was partnering with BitTorrent to help promote the release of Dante Ariola’s “Arthur Newman,” starring Colin Firth and Emily Blunt, which debuted in limited release over the weekend. In less than five days, users of the file-sharing app downloaded one million copies of the film’s 10-minute preview. By comparison, the studio’s official trailer had less than 20,000 views on YouTube over the past three weeks. Continue reading Will BitTorrent Prove a Viable Marketing Tool for Hollywood?