Vimeo Looks to Crowdfunding Sites for its On Demand Platform

Content licensing has seen a paradigm shift with the iTunes Store and emerging online alternatives for distribution. Now Vimeo, largely touted as a competitor to YouTube, has announced a program to help indie filmmakers market their films if they have raised at least $10,000 from crowdfunding sites. Vimeo searches for movies to license, and offers creators free Pro accounts and promotion financing, in exchange for the movies being made available on its paid distribution platform Vimeo On Demand.

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