Pinterest is introducing new ad formats along with an updated ad manager tool. Currently in beta, the debuting Top of Search ad configuration aims to leverage visual search by inviting advertisers to perch atop search returns and results for Related Pins queries. The company is also making local inventory ads generally available so local merchants can highlight products available in nearby stores. Also unveiled at the Pinterest Presents summit last week was Pinterest Media Network Connect, which allows advertisers to securely link campaigns to media networks on the platform. Continue reading Pinterest Introduces New Ad Tools Ahead of Holiday Season

Google Labs is experimenting with a new AI feature called Mixboard that lets people explore and develop design ideas. Users can visualize concepts ranging from home decor to event themes, or just about anything, for DIY projects or other creative pursuits. New projects can be launched from a text prompt or selected from pre-populated boards and developed by uploading images or using AI to generate them. “Create new versions of your ideas with one-click options like ‘regenerate’ and ‘more like this’,” explains Google, noting you can generate text based on content from any of the board’s images. Continue reading Mixboard: Google Labs Testing Gemini AI Design Tool in Beta

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Pinterest has added more AI options for visual search, hoping to drive discovery. The idea is to make it easier to segment elements in Pin image searches, building databases of relevant or personally associated products. When users view a Pin, they’ll now also see AI-generated words that can be used to learn more about elements of an image that interest them, including informationally and to facilitate shopping. “We’re breaking down and decoding images so users can quickly search and shop for the details of an outfit — whether it’s an aesthetic, color palette, fit or product category,” according to Pinterest. Continue reading Pinterest Aims to Improve Discovery with Its AI Search Tools

Popular social media platform Pinterest is now labeling generative AI content. The app, which earned a reputation as fertile ground for design inspiration related to hand-crafted goods and human artistry, has recently been plagued by an onslaught of “AI slop,” something its regular users have been complaining of on Reddit and to Pinterest directly. The GenAI content was often used to redirect people to spammy sites, according to a recent report. Pinterest’s labeling news coincides with an earnings report of $1.15 billion in Q4 revenue, marking an 18 percent increase year-over-year. Continue reading Pinterest AI Labeling Policy Unveiled as Q4 Earnings Top $1B

Although TikTok has been carrying ads since 2018, it hasn’t really caught on as an advertising vehicle. Now the company is trying to change that by launching Smart+, an AI-powered ad buying tool that is the ByteDance company’s version of Google Performance Max, Meta Advantage+ or Pinterest Performance+. The idea is that by automating campaign management, marketers may be inclined to spend more. Smart+, which launched last week, automates everything from creative development to bidding, targeting and measurement, making ad buying easier on the short-form video app. Continue reading TikTok Intros AI-Driven Ad Campaign Automation with Smart+

Having demonstrated how advertisements in its AI Overviews would work back in May at its Google Marketing Live event, the search giant is now adding the feature for U.S. mobile users and plans to include Google Lens shopping ads “above and alongside visual search results by the end of the year.” “The ways people ask questions today have expanded beyond the search box,” notes Google, explaining the move as a response to that evolution, as artificial intelligence technology has helped consumers use their voice and cameras “to explore the world around them.” Continue reading Google Serving Ads in AI Overviews and Lens Search Results

Pinterest is unveiling AI and automation tools to support advertising campaigns on the platform. At its annual Pinterest Presents global advertiser summit the social platform known for inspiration boards and shopping unveiled a generative background feature for its Pinterest Performance+ suite, allowing advertisers to replace flat backgrounds with “lifestyle imagery” using AI. Launched earlier this year, Pinterest says Performance+ lets advertisers create campaigns in about half the time and is already producing positive results. Now it is rolling out improvements to the feature in time for the holiday shopping season. Continue reading Gen AI Among Pinterest Performance+ Advertising Upgrades

To address Gen Z’s ongoing interest in social video content, Pinterest announced it is updating its app so that users will have the ability to create video versions of the more than 10 billion curated boards on Pinterest. The videos can then be shared on popular social platforms such as TikTok and Instagram. Pinterest users have been using manual methods such as screenshots and green screen effects to share their boards on other apps. According to the company — which refers to this as the “mecore” trend — searches for boards labeled “mecore” jumped 255 percent since last year. The updated approach to board sharing is designed to leverage this growing trend. Continue reading Pinterest Introduces the Ability to Convert Boards into Videos

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro

Having fended off challenges in the short-form video sphere since its late 2016 launch, it now appears TikTok is playing offense, laying the groundwork for a photo-sharing app that has drawn comparisons to Instagram and Pinterest. Avid TikTok users are probably familiar with a feature that lets them post still images as moving images that can be examined by advancing frame-by-frame. Now TikTok seems to want to improve that approach by building a separate TikTok Photos app to which users of the primary platform can export and showcase their still images to Android and iOS. Continue reading TikTok Updates Its Code to Sync to Separate ‘TikTok Photos’

Reddit is moving ahead with its IPO and plans to raise between $682 million and $748 million on a fully diluted valuation of between $5.8 billion and $6.4 billion. Although no date has been announced, the IPO is expected to take place sometime this month. According to a Securities and Exchange Commission filing Monday, Reddit says it will offer 22 million 15.3 million Class A common shares and 6.7 million insider shares from investors including CEO Steve Huffman and COO Jen Wong. Pricing will be between $31 and $34 per share. The proposed market cap is $4.9 billion to $5.4 billion. Continue reading Reddit Hopes to Raise $748M in IPO Aimed at $6.4B Valuation

While YouTube and Facebook are the most-used platforms among U.S. adults, TikTok is the fastest growing, according to a new Pew Research survey on social media usage. Google’s YouTube led in popularity by a wide margin, with 83 percent of the 5,733 U.S. adults polled reporting they had used it at some point. Meta Platforms’ Facebook took second place, with 68 percent of respondents having at least tried it. Those two platforms also stood out for having the majority through each age demographic subset. Instagram, also owned by Meta, took third place, with 47 percent of respondents attesting they had used it. Continue reading YouTube, Facebook Most Popular Social Apps Among Adults

Amazon continues its push into social shopping, partnering with Snapchat to allow sale of some products to U.S. users directly through the app. Amazon’s Snapchat ads will display real-time pricing, Prime eligibility and delivery estimates, as well as product details. Snapchat users will be able to link their Amazon accounts via a one-time set-up, with purchases defaulting to their preferred Amazon payment method and shipping address (unless otherwise specified). Both Amazon products and those through the e-commerce giant’s independent sellers will be included in the program. Continue reading Snapchat Latest Social Site to Link Amazon for In-App Sales

Social image pinboarding and shopping inspiration platform Pinterest touted its recently announced Amazon partnership and AI efforts as part of its Q2 2023 earnings, which showed a 6 percent gain in year-over-year revenue of $708 million, beating analyst expectations. Pinterest announced the multiyear partnership with Amazon that marked a Pinterest first for third-party ads. On the investor call, Pinterest CEO Bill Ready told analysts the company has been testing Amazon ads traffic and is “very pleased” with the early results. When users click on Amazon ads on Pinterest they land on Amazon’s site to complete their purchase. Continue reading Pinterest Touts AI and Amazon Partnership with Q2 Earnings