Atlanta-based local TV station group Gray Media is rolling out a hyper-personalized DTC service that will debut in January, utilizing end-to-end streaming solution technology from OTT solutions firm Quickplay Media via Google Cloud. “By harnessing real-time data and advanced machine learning, Gray will transform how content is delivered and consumed, establishing a new benchmark for the media and entertainment industry,” explains Gray, which owns affiliates of ABC, CBS, NBC and FOX. The as-yet-unnamed product from the new partnership will understand viewer preferences in real time and adjust content sequence and ad loads based on consumer habits. Continue reading Gray Media Teams with Quickplay and Google Cloud on DTC

Gray Television and Raycom Media jointly announced plans to combine their companies in a $3.65 billion cash-and-stock deal. Gray will acquire Raycom for $2.85 billion in cash, $650 million in a new series of preferred stock, and 11.5 million shares of Gray common stock. After spinning off nine stations, the combined company will operate 142 stations in 92 markets. Raycom president and CEO Pat LaPlatney will become Gray’s president and co-CEO, while Gray’s current chief Hilton Howell will serve as executive chairman and co-CEO.

Continue reading Gray Television, Raycom Media to Merge in $3.6 Billion Deal