YouTube multichannel network Fullscreen plans to roll out a subscription video service that will feature original and licensed programming including series, documentaries and feature length movies. While pricing and other specifics have yet to be released, the SVOD service is expected to launch in the next few months. “We think there’s an underserved audience out there,” said Fullscreen CEO George Strompolos at Variety’s Entertainment & Technology Summit. “We want to create a premium video environment where the best work can be made by Fullscreen and other studios.” Continue reading Fullscreen Planning SVOD Service to Target Youth Audiences

Otter Media announced yesterday that it has taken a majority stake in Fullscreen in a deal that values the digital media company at about $200-$300 million. Otter Media is a joint venture between AT&T and The Chernin Group. Fullscreen connects popular online personalities — such as YouTube stars Connor Franta, the Fine Brothers, and Our2ndLife — with brands interested in reaching an audience under 30 that is increasingly looking online for entertainment. Continue reading The Chernin Group and AT&T Take Majority Stake in Fullscreen

A capacity 12,500 tickets were sold for DigiFest NYC, a festival where more than 70 social media stars took to three stages this past weekend. The event is part of a booming corner of entertainment that features performers and personalities who are generating fans via social networks such as YouTube, Instagram and Vine. Los Angeles startup DigiTour Media produced the festival, and is one of several companies putting social media celebrities on stage for paying audiences. Continue reading New Trend: Social Media Stars Featured in Festivals and Tours