Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio offering that lets Amazon DSP advertisers access iHeart’s streaming audio portfolio. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s streaming audio portfolio to connect with listeners across devices like smartphones, smart speakers, tablets, game consoles and more. Access to iHeartPodcasts and broadcast radio stations will follow in 2026. The deal “brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale,” Amazon says. Continue reading Amazon, iHeartMedia Target Programmatic Audio Streaming

In 2020, the year of the COVID-19 pandemic, e-commerce went mainstream, with Amazon and Walmart earning top spots as retail’s biggest successes. According to GroupM, e-commerce will grow by “low-double-digit percentages through the next six years,” even after social distancing rules abate. In addition, new services are being offered. Amazon opened its first Fresh grocery store with smart shopping carts and introduced prescription delivery and a hand-scanning payment option. Walmart introduced Walmart+, its membership program and partnered with Shopify and TikTok. Continue reading E-Commerce Takes Center Stage as Top Retail Trend in 2020

The “click-and-collect” method of shopping is not as easy as it sounds. This type of shopping allows customers to place orders online and pick up their purchases at a physical store just a few hours later. However, one study found that 60 percent of these orders were not completed correctly on Cyber Monday. Some stores made customers wait for more than an hour, gave customers the wrong item, or simply had to cancel orders because the store ran out of stock. Continue reading Picking Up Online Orders at Stores a Hassle for Customers

More banking is done digitally today and new financial services are emerging from a variety of companies. Banks themselves are using third-party services for their customers. Banks may have a diminishing role in consumers’ financial lives, giving rise to companies that provide banking and other management services. Critics say banks are slow to innovate, while others suggest they are taking a careful, combined approach with physical and digital services. Continue reading Will Online Services and Apps Replace Local Bank Branches?