In a move that may appeal to music fans as well as marketing professionals, ByteDance-owned video platform TikTok just announced the availability of a new promotional feature called “Share to TikTok” that enables users to share music, podcasts and audiobooks from Apple Music and Spotify to TikTok, directly from the share menus of the streaming services. Content shared to TikTok will feature links directing users to the original sources to foster discovery and engagement on the partnering services. The new feature follows the launch of “Add to Music App,” a tool for users to save songs they discover on the TikTok app to their streaming service of choice. Continue reading TikTok Introduces New Feature to Share and Promote Music

TikTok has launched a distribution platform for music creators, SoundOn. The all-in-one platform, which also offers marketing assistance, is designed to help artists develop and launch their careers. Released in beta last year, SoundOn has already gone live in the U.S., UK, Brazil and Indonesia, enabling music to be directly uploaded to TikTok and Resso, a music streaming platform ByteDance launched in 2020. SoundOn enables “artists to grow their fanbases, harness their creative voice and get their music heard worldwide,” TikTok says. Creators keep 100 percent of their streaming royalties in year one and 90 percent thereafter. Continue reading TikTok Launches SoundOn to Help Music Creators Monetize