Netflix has issued partner guidelines outlining use of generative AI in content workflows. The guidelines emphasize circumstances in which the use of generative AI requires advanced written approval, such as altering a character or performance, any inclusion of generative AI in the final product or using AI in a way that materially impacts union work. Fabricated content that could be “mistaken for real events” is to be avoided. Use of AI for “ideation” is deemed generally acceptable if done within guidelines. Allowing models to train on input or output of material destined for Netflix is off-limits. Continue reading Netflix Publishes Partner Guidelines for GenAI Production Use

Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year

Roku has launched Howdy, an ad-free U.S. SVOD service that will cost $2.99 per month for access to a catalog of nearly 10,000 hours of entertainment from inaugural partners Lionsgate, Warner Bros. Discovery and FilmRise, as well as select Roku Original titles. “Priced at less than a cup of coffee,” Howdy is “meeting a real need for consumers who want to unwind with their favorite movies and shows uninterrupted, and on their terms,” said Roku founder and CEO Anthony Wood who feels people are willing to pay to avoid ads even though many ad-supported streaming services are available free. Continue reading Roku Launches Ad-Free Streaming Service for $3 per Month

Amazon’s Alexa Fund VC has made an investment in San Francisco-based startup Fable, which this week launched Showrunner, a generative AI model with an app that lets people create animated TV shows using text prompts. Showrunner has been in a closed alpha test involving about 10,000 users. Initially, Fable is making Showrunner available for free, but plans to eventually price it at $10-$20 monthly for credits enabling creation of TV-style content on Discord. The Showrunner-generated content will be shareable on social media sites including YouTube. Specific terms of Amazon’s investment have yet to be disclosed. Continue reading Amazon Invests in Fable, Creator of the ‘Showrunner’ AI App

Runway has joined forces with IMAX to present the finalists from its fourth annual AI Film Festival in a 10-city U.S. commercial run, with four days of screenings at each location, from August 17 to 20. Tickets are on sale now for IMAX theaters in Manhattan, San Francisco, Los Angeles, Chicago, Seattle, Dallas, Boston, Atlanta, Denver and Washington, D.C. The 10 finalists vied among 6,000 submissions for the 2025 competition, which marks the first time the AIFF finalists will get a national theatrical release. In 2024 finalists screened for one day at only two theaters in New York and Los Angeles. Continue reading Runway Sets a 10-City IMAX Release for AI Film Fest Finalists

Comcast’s Xfinity broadband service has launched StreamStore, an online destination for discovering, purchasing and managing streaming apps. Available to Xfinity TV and Internet customers, StreamStore puts a retail spin on a selection of 200,000-plus programs and more than 450 apps. StreamStore is available on a subset of devices that run the Comcast Entertainment OS platform, including X1 set-tops and media players, the Xumo Stream Box and the Xfinity Flex box, and is also being made available via Xfinity.com. Apps for services including Netflix, Disney+, HBO Max, Apple TV+ and others purchased through StreamStore can now be added to Xfinity customer bills. Continue reading Xfinity Bows StreamStore on Web, Comcast Entertainment OS

Netflix revenue grew to $11.08 billion in Q2, a 16 percent year-over-year increase that helped drive net profit up 46 percent to $3.1 billion. The company’s operating margin rose to 34.1 percent in Q2, a nearly 7-point rise over Q2 2024 that along with 30 percent full-year guidance puts the streamer on par with tech giants such as Apple (31 percent) and Google (32 percent). Although Netflix no longer provides quarterly subscriber updates, the company did share results of its half-year Engagement Report, indicating members watched more than 95 billion hours of Netflix content during the first six months of the year. Continue reading Netflix Records Impressive Q2: Revenue Reaches $11 Billion

Roblox has launched the Roblox License Manager, a self-service platform through which creators can submit applications to participating rights holders requesting use of IP in user-generated content for the virtual worlds platform. Participating companies are invited to identify content they are willing to license the new Roblox Licenses catalog, which creators can browse and use as the basis for applications that propose how the IP will be used. Rights holders can approve or decline the request and set terms. Netflix, Lionsgate, Sega and Japanese publishing firm Kodansha are the initial participants. Continue reading Roblox License Manager Lets Creators Connect with Studios

Xumo, the streaming joint venture formed by Comcast and Charter, has teamed with Westinghouse to launch a new U.S. line of Xumo smart TVs that will initially be sold through Walmart and Amazon. Initial models offer 4K UHD (in 43- and 50-inch versions) that support HDR10, Dolby Vision and Dolby Atmos, and 2K HD (in 24-, 32-, 40- and 43-inch models). Prices range from $120 to $290. Expected later this year are 55-, 58- and 65-inch 4K models. The new televisions run Xumo OS, featuring a tiled menu interface, voice search and more than 250 built-in streaming apps. Continue reading Streamer Xumo Launching Smart TV Line from Westinghouse

Netflix is taking steps aimed at upgrading the viewer experience, rolling out AV1 Film Grain Synthesis (FGS) streams to the majority of its subscribers. While FGS has been part of the AV1 standard since the Alliance for Open Media introduced the format in 2018, Netflix began to apply it to a limited number of titles in 2021 and is is now enabling it at scale. The streamer says the open-source FGS compression system “revolutionizes video streaming” and will “preserve the artistic integrity of film grain” — a feature generally considered essential to achieving a cinematic look — while also optimizing data efficiency. Continue reading Netflix Is Implementing AV1 Film Grain Synthesis Tech at Scale

While Samsung retains its spot as the top U.S. smart TV brand — followed by LG, Vizio and Sony — it was Roku and Amazon Fire TV that saw the greatest growth, according to new data from Hub Entertainment Research. The study found that among the “most-used TV sets” in the U.S., Roku doubled its share to 8 percent since 2024, while Fire TV increased usage to 5 percent. Hub’s Evolution of the TV Set study also found that people are using TV differently as a result of connectivity to the Internet, phones and gaming devices. Meanwhile, Pew Research reports that 83 percent of Americans say they watch streaming services, compared to 36 percent who indicate they subscribe to cable or satellite TV. Continue reading Research Points to Compelling Shifts in TV Viewership Trends

U.S. streaming viewership exceeded cable and broadcast audiences combined in May, an industry first. Streaming amassed a record 44.8 percent of total U.S. television usage, inching past cable and broadcast’s combined 44.2 percent of audience according to Nielsen. In the four years since Nielsen launched The Gauge measurement report in May 2021, U.S. streaming viewership grew by 71 percent while cable and broadcast viewing declined by 39 percent and 21 percent, respectively, with traditional TV showing “surprising resilience,” the current report notes. During those four years, “Netflix has gone wire-to-wire as the leading SVOD provider,” according to The Gauge. Continue reading Streaming Viewership Tops Cable & Broadcast for First Time

Netflix has struck a first-of-its-kind deal to carry live TV in France. Beginning in the summer of 2026, subscribers in France can view TF1 Group live channels as well as on-demand content from TF1+ on Netflix as part of their existing subscriptions. TF1 and Netflix have long worked together on co-productions including “Les Combattantes” and “L’Agence.” “This new kind of partnership will provide audiences in France with exciting new ways to enjoy TF1 programming and offer Netflix members in France even more variety and choice,” Netflix said. The agreement will see Netflix carrying all five of TF1’s broadcast channels in addition to some 30,000 hours of on-demand content. Continue reading Netflix Expanding into Live TV in France with TF1 Group Deal

Disney has become the latest entertainment giant to put ad inventory on offer through Amazon DSP, the tech giant’s demand-side platform that connects advertisers to channels for programmatic as well as premium ad purchasing and analytics. The integration, to be implemented in the coming months, links the Disney Real-Time Ad Exchange (DRAX) with Amazon DSP, providing direct access to inventory across platforms including Disney+, ESPN and Hulu along with data insights from both companies. The deal is one of many such alliances announced in proximity to the Cannes Lions International Festival of Creativity, where Roku, Netflix and Yahoo also signed up with Amazon DSP. Continue reading Disney Integrates Real-Time Ad Exchange with Amazon DSP

Amazon Ads has entered into an exclusive deal with Roku that will provide “advertisers access to the largest authenticated CTV footprint in the U.S.” The offering will be powered by Amazon DSP — the company’s omnichannel marketing solution. The integration combines Amazon Fire TV users with Roku’s customers for logged-in reach to what Amazon estimates is 80 million Connected TV households, which equals just over 80 percent of CTV households, according to Comscore data. Addressability will also be enhanced across top streaming services integrated with the two operating systems. The deal was announced during the Cannes Lions International Festival of Creativity. Continue reading Amazon Teams with Roku for Exclusive CTV Advertising Deal