CES: Samsung Promotes Device Connectivity, Sustainability

During Samsung’s CES press conference, chief executive and head of the Device eXperience (DX) Division Jong-Hee (JH) Han emphasized twin themes for the company at this years’ confab. First is to deliver on the promise of smart devices. “It’s about connecting all the devices that make up your life from home to workplace to car,” he said. Second, he added, is “a more sustainable future.” The company’s vice president of corporate sustainability Inhee Chung announced that the DX Division will reach net zero carbon emissions by 2030, with a commitment to achieve that for the entire company by 2050. Continue reading CES: Samsung Promotes Device Connectivity, Sustainability

Kantar Media Forecasts Streamers to Pursue Appointment TV

Even as linear broadcasters seek to find their place in the on-demand world, streamers are taking a page from their traditional playbook and embracing appointment TV strategies, according to a new forecast from Kantar Media. “Winners in the platform wars will deploy hybrid strategies balancing VOD and linear content,” Kantar says, predicting streamers will be forced to “shift away from all-at-once release strategies and box-set bingeing for new content in order to maximize revenues.” As global cost-of-living price increases impact consumer discretionary spending, improved campaign planning could make budgets go further, the report says. Continue reading Kantar Media Forecasts Streamers to Pursue Appointment TV