Video Games Are Becoming a Hot New Advertising Platform

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

Digital Domain and Immersive Media Join Forces for VR Content

Digital Domain Holdings Ltd. and Immersive Media are launching a joint venture called IM360. According to the two companies, IM360 plans to produce immersive content and services, including virtual reality content, by combining Digital Domain’s CGI and motion capture expertise with Immersive’s 360-degree video hardware and software. The 360-degree video tech is already being used for live-streaming VR content, and the software can send video to devices including tablets, smartphones and VR headsets. Continue reading Digital Domain and Immersive Media Join Forces for VR Content