The Digital Content NewFronts are an annual event in which companies that offer digital video give marketers a preview of their upcoming programming so that marketers will consider buying commercials ahead of time. This year, the growing event featured The New York Times, AOL, Microsoft, BuzzFeed and others. Among the newest offerings, Condé Nast will announce its plans to rapidly expand its online video content at its NewFronts presentation next week. Continue reading Digital Media Companies Present for Marketers at NewFronts

Attendees at the Hollywood Post Alliance Tech Retreat in Indian Wells were treated on Wednesday to an in-depth technical description of the most connected sports stadium in the world. James Stellpflug, VP of sports products at media company EVS Broadcast Equipment explained the inner workings of the latest systems currently running at Sporting Park, the home of Major League Soccer team Sporting Kansas City. Last summer we reported that Sporting Park is becoming a model for stadium technology and fan engagement. Continue reading HPA Retreat: Stadium of the Future? There’s an App for That

Robb Heineman has transformed the MLS Kansas City Wizards into the Sporting Kansas City, now one of the most tech savvy sports teams, using technology to connect to fans and to fill the stadium past capacity. This year, Sporting Kansas City has a waiting list for season tickets and has sold out 27 consecutive games. The team is becoming a model for stadium technology and fan engagement, and is creating a new business in the process. Continue reading Sporting Kansas City Connects to New Fans Via Smartphones