Despite Growing Competition, Twitter Leads Social TV Wave

When marketers discuss social TV and growing trends involving second screens, they are often thinking Twitter, which has become synonymous with the sharing of TV-related content. Last week we reported that Twitter had acquired social TV tracking service Trendrr in a deal that further consolidates the social TV monitoring market. Understanding social TV is rapidly becoming vital to marketers. Earlier this year, Twitter purchased social analytics firm Bluefin Labs, and Nielsen acquired SocialGuide. Continue reading Despite Growing Competition, Twitter Leads Social TV Wave

New Social Media Tool Launched: Track TV Trends with Trendrr

  • TV industry insiders can start monitoring buzz around TV shows through Trendrr’s real-time dashboard, launched this week.
  • It measures buzz on Facebook, Twitter, GetGlue, and Miso and allows users to compare the show’s performance on the various platforms.
  • The dashboard can tell users how effective the social networking sites are in building up anticipation for upcoming episodes and how long the buzz lasts the moment the show airs.
  • It can also tell which show is garnering the most buzz, show top markets and hash tags, and explore Twitter users tweeting about the show.
  • “Trendrr and its parent company Wiredset have been tracking how well TV shows fare in social media for quite some time, and the company claims to count half of the top 25 cable networks as its customers,” reports GigaOM. “Its most ambitious project so far has been the Weather Channel’s new social media initiative, which incorporates curated tweets into the network’s website and on-air programming.”

Miso Teams with DirecTV for Another Synchronized Social TV Experience

  • Miso’s iPhone application has paired up with DirecTV receivers over Wi-Fi to provide users an experience beyond TV show checkins.
  • The application automatically shows users what is playing, allows them to share what they’re watching and rate it, chat with other viewers, and answer questions about the show.
  • Miso co-founder Somray Niyogi says, “Now that we know what you’re watching, we can explore what synchronization could really mean. To us, it’s about value — this may come in the form of simplicity of sharing, delivering you complementary content, getting answers to questions you might have while watching TV or a combination of all of the above.”
  • Miso has more than 225,000 users and competes with GetGlue and Yahoo-owned IntoNow. Earlier this year, the startup began beta tests of an Android app to work with programming on Boxee.