Sports Illustrated Launches Original Video Series on Snapchat

Sports Illustrated makes its Snapchat debut with “America’s Best Sports Videos.” The Snap Original series aims to connect the 67-year-old sports franchise with younger audiences through user-generated footage debuting Fridays. According to Snap, more than 85 percent of the Gen Z population watched a Snap Originals video in the second half of 2020. Snap users can access the program by scanning SI’s unique Snapcode or searching by title on the Snapchat Discover page. The show is hosted by 28-year-old Ashley Nicole Moss, host and co-creator of SI’s “Laces Out” series about sneaker culture. Continue reading Sports Illustrated Launches Original Video Series on Snapchat

CES 2020: Two Industry Chiefs Predict the Future of Mobility

Mobility was the focus of a day-long series of panels on Monday, which concluded with a session on the future of mobility, as seen through the eyes of General Motors chief marketing officer Deborah Wahl and Daimler Financial Services president/chief executive Klaus Entenmann. Wahl noted that the definition of mobility has always been “about the freedom to move and experience life on your own terms, via conventional vehicle shopping and ownership.” “We’re rethinking everything about the customer’s experience,” she said. Continue reading CES 2020: Two Industry Chiefs Predict the Future of Mobility

GM Debuts Maven, Program for Several Car-Sharing Initiatives

Electric cars, autonomous cars and ride-sharing are all disruptors in the automotive industry, but General Motors, for one, is focusing on taking advantage of opportunities in changing times. The company just launched Maven, a program that aggregates its various car-sharing efforts, with a team of 40 GM staff and others from Google, Zipcar and Sidecar, with the goal of developing additional car-sharing services. First up is a car-sharing trial in Ann Arbor, Michigan, focusing on the university community. Continue reading GM Debuts Maven, Program for Several Car-Sharing Initiatives