MasterImage Archives

CES: 3D TV Must Go Glasses-Free to Take Off in the Home

By Cassie Paton
January 14, 2014

Panel discussions at the 2014 CES about 3D TV made one thing clear: adoption will rely on getting rid of 3D glasses. 3D TV was a big hit at last year’s CES, but was much less prevalent among the 4K madness at this year’s show. Industry execs who are hopeful that the technology will prevail insist glasses-free 3D TVs will get consumers excited about 3D again. James Cameron and his team are in research and development to improve the 3D experience for the Avatar sequels. Continue reading CES: 3D TV Must Go Glasses-Free to Take Off in the Home

Has MasterImage 3D Created the Best Glasses-Free 3D Yet?

By Rob Scott
August 30, 2011

MasterImage 3D is developing a 3D screen for smartphones and tablets that doesn’t require special glasses.
The screen uses what the company calls “cell matrix parallax barrier” technology, which it claims is more sophisticated than the autostereoscopic technology currently available.
GamesBeat lead writer Dean Takahashi points out that the viewing experience is vastly improved as compared to disappointments such as the Nintendo 3DS: “But the glasses-free experience MasterImage 3D has developed is something altogether different. From what I’ve seen so far, it’s going to offer an outstanding 3D experience on smartphones and tablets.”
Roy Taylor, executive vice president and general manager for MasterImage 3D, demonstrated a working prototype for Takahashi, who was very impressed: “The quality blew me away. On a 4.3-inch WVGA screen, Taylor showed a 3D movie running in stereoscopic 3D. I didn’t need to wear glasses to see the sharp 3D imagery. When I moved my head, it didn’t get blurry. And if I moved my head too far to the side, it gracefully transitioned to a two-dimensional image.”