For those worried about AI creep — the insidious influence of artificial intelligence over everything from school classwork to career aspirations — Princeton University undergrad Edward Tian has an app for that. Tian has received $3.5 million in funding for an invention called GPTZero, which analyzes text to identify the work of generative AI. The 10-person team claims the tool has a 99 percent accuracy rate for human text and can score at about 85 percent when it comes to text written by AI. The company is now talking to media leaders about partnerships for AI detection and analysis. Continue reading GPTZero Fights Online AI Disinformation, School Plagiarism

Facebook, in preparation for a news section due to launch later this year, has offered news outlets as much as $3 million to license headlines and article previews. According to sources, Facebook has pitched Disney’s ABC News, Wall Street Journal parent Dow Jones, The Washington Post and Bloomberg, for deals that would last for three years. Google already offers AMP (Accelerated Mobile Pages) allowing articles to load quickly on smartphones, and Snapchat has revenue-sharing deals with publishers on its “Discover” tab. Continue reading Latest Facebook Pitch to Publishers Offers Licensing Fees

Google has unveiled efforts to help drive users to subscribe to news publications in response to publishers’ complaints that Google and Facebook now dominate online advertising. First, it is renovating its “first click free” feature that lets users access subscription publications via search. The company is also taking another look at publishers’ tools for online payments and how to target potential subscribers. The New York Times and the Financial Times will be the first to test these tools. Continue reading News Publications Testing Google’s New Subscription Tools

The difficult relationship between Google and Facebook and traditional journalism outlets is based on the fact that the former has control over digital advertising and distribution, disempowering the latter. Now, the News Media Alliance, that industry’s main trade group, is working to win collective bargaining rights with the digital titans they are forced to depend on, asking Congress for a limited antitrust exemption to do so. Experts give the effort long-shot odds, but news media industry is determined to proceed. Continue reading News Media Unite for Collective Bargaining with Tech Titans

Facebook is now able to block all ad blockers on its desktop website, enabling advertising to run unimpeded. The move has ignited a firestorm of discussion about the ethics of ad blocking: digital ads are irritating, but they also underpin the business model of the very digital publishers who provide content. Publishers as established as The New York Times and The Wall Street Journal are struggling with eroding ad sales. Wired, Forbes and NYT have also tried out techniques to counter ad blocking. Continue reading Facebook Risks Alienating its Users by Blocking Ad Blockers

For advertisers, ad blocking is a problem that’s quickly getting bigger, as more consumers download ad-blocking apps and browsers. Mobile marketing company Tune just released a new report that predicts that ad blocking could comprise 80 percent of smartphone owners by Q3 2017. In response, advertisers are exploring ways to block the ad blockers. Digital advertising trade group Interactive Advertising Bureau has written a primer on how to block the blockers, and even The New York Times is testing ways around them. Continue reading Advertisers Seek New Ways to Combat Growth of Ad Blocking