Media Companies Look to Expand Podcasting Outside U.S.

Acquired by iHeartMedia, the podcast “Stuff You Should Know” is now on track for global expansion. The podcast, which has been downloaded more than a billion times in the last 11 years, tackles topics as diverse as artificial sweeteners, time zones and deepfakes. As part of the expansion, iHeartMedia will make “Stuff You Should Know” and five other podcasts available next year in French, German, Hindi, Portuguese and Spanish. Last year, the radio broadcaster bought StuffMedia, the studio that produces the podcast, for $55 million. A number of other media companies are also taking a global approach to podcasting. Continue reading Media Companies Look to Expand Podcasting Outside U.S.

Apple Takes On Original Podcasting to Compete with Rivals

To compete with Spotify and Stitcher, Apple plans to roll out exclusive original podcasts and is already in conversation with media companies to do so, said sources. The company has not yet described its strategy, but did say it will make unprecedented deals to build up its podcast collection. Industry experts reported that, currently, 50 to 70 percent of all podcast listening already takes place from the Apple Podcasts app. Since debuting Apple Podcasts in 2005, however, Apple has made few changes. Continue reading Apple Takes On Original Podcasting to Compete with Rivals

Luminary Launches With Plan to Be the Netflix of Podcasts

Luminary is a podcast startup that has debuted with more than 40 exclusive shows and no ads. The company also has almost $100 million in funding and, for $8 per month, subscribers will get full access to the content lineup, which includes a new show from Lena Dunham and series from Conan O’Brien, Malcolm Gladwell and Trevor Noah. Co-founder/chief executive Matt Sacks stated that Luminary aims to be “synonymous with podcasting in the same way Netflix has become synonymous with streaming.” Continue reading Luminary Launches With Plan to Be the Netflix of Podcasts