After five years of spadework, ATSC 3.0 NextGen TV is ready for its close-up with the fall football season and growing HDR interest across the sports world. The August 23 NFL preseason game between New Orleans Saints and Denver Broncos was an inflection point, the first time a local U.S. broadcaster delivered an over-the-air show in native HDR from “glass to glass” — camera lenses to NextGen TV home screens. Now the NextGen coalition Pearl TV is gearing up for a marketing push to promote the benefits of HDR in the lead-up to the 2026 FIFA World Cup. Continue reading Sports Helping Propel ATSC 3.0 NextGen TV to New Heights

NBCUniversal inked a deal with NFL for the rights to stream “Sunday Night Football” to mobile phones, beginning in 2018 and including Super Bowl LII on February 4. The media titan, which will stream the games through its “TV Everywhere” mobile phone offering, has been streaming “Sunday Night Football” to various platforms since 2008, but this is the first time it will be able to stream the No. 1 primetime TV show on all digital platforms. Cable subscribers have had access to the games via apps for tablets and smart TVs. Continue reading NBCUniversal Snags Mobile Rights to ‘Sunday Night Football’