TV Exec Launches Astrid Entertainment for Games and More

Senior media executive Sharon Tal Yguado has launched Astrid Entertainment. The new venture will initially focus on games, with plans to expand into multiplatform content. Yguado, who earlier held top positions at Fox Networks Group and Amazon Studios, says Astrid is developing “rich worlds” where millions of people worldwide can build communities. The company, which is currently staffing, is already underway on its first interactive environment for multiplayer stories. Astrid has raised pre-seed investment funding of more than seven figures from participants including NetEase Games, Stardom and Tower 26. Continue reading TV Exec Launches Astrid Entertainment for Games and More

Warner Bros. Teams with AI Startup to Create Custom Trailers

To promote its upcoming sci-fi thriller “Reminiscence,” Warner Bros. has teamed up with AI startup D-ID to create a website that allows anyone to upload a photo that turns it into a deepfake video sequence promoting the film. D-ID, which started out as developing technology to protect consumers against facial recognition, now uses that research to optimize deepfakes. D-ID chief executive Gil Perry stated that the company “built a very strong face engine” that enabled a deepfake to be created from a single photo. Continue reading Warner Bros. Teams with AI Startup to Create Custom Trailers