SoftBank’s Takeover of WeWork Fraught with Uncertainties

WeWork’s largest investor, SoftBank, took over the ailing company and ousted co-founder/former chief executive Adam Neumann. WeWork, which ran out of money quickly after failing to go public, attempted to reinvent how office space is sublet, with a technology twist. But Dartmouth’s Tuck School of Business management professor Vijay Govindarajan noted that the startup’s business model “is nothing more than a real estate play.” SoftBank, which has a three-year plan to save WeWork, put top executive Marcelo Claure at the helm. Continue reading SoftBank’s Takeover of WeWork Fraught with Uncertainties

AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

AOL is planning to release 5 percent of its staff today, affecting about 500 employees. “CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward,” reports Recode. AOL, which was purchased last year by Verizon, recently added 1,500 employees from its ad deal with Microsoft and acquisition of Millennial Media. AOL’s current structure features its media unit (with properties such as Huffington Post and TechCrunch) and its platforms groups, which includes its advertising tech. “Armstrong said the layoffs are not related to current discussions AOL execs are having with Yahoo counterparts about integration between the two companies,” notes Recode. Continue reading AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

Facing Slow Growth, Twitter Said to Be Considering Takeover

Twitter is reportedly in early discussions with Google, Salesforce.com and others about a possible takeover of the San Francisco-based company. “Twitter is considering divesting itself of … Vine, the mobile six-second video service, and MoPub, a mobile advertising business,” according to The New York Times. Stalled growth has been a challenge for Twitter, which has largely failed to keep up with competitors in recent years. Facebook’s “offerings like Instagram, WhatsApp and Messenger continued to outpace Twitter in user growth and profitability, while five-year-old Snapchat has become the newest darling of the social media world.” Continue reading Facing Slow Growth, Twitter Said to Be Considering Takeover