Despite the widespread pushback against their privacy policies and lack of regulation, Facebook and Google are enjoying booming ad sales. According to industry analysts, robust consumer spending and the continued evolution from brick-and-mortars to online shopping is what’s keeping digital ad sales healthy. At online advertising agency Merkle, associate director of research Andy Taylor noted that, despite its woes, Facebook — especially Instagram — continues to do well among advertisers. Continue reading Facebook, Google Continue to Experience Digital Ad Growth

For years, Google dominated the search advertising market because two-thirds of all Internet searches are performed on the site. Now, Amazon is entering into the mix with new ad products that are competitively priced and bring consumers directly to the Amazon product pages. Pinterest also launched search ads last month that rely more heavily on images than Google’s text-based search ads. Advertisers believe players like Amazon and Pinterest could add much needed innovation. Both companies are trying to chip away at Google’s hold on the $37 billion market. Continue reading Amazon and Pinterest Challenge Google in Search Advertising