In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Continue reading TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

TikTok is launching the #NewMusic search hub as a discovery space for global artists to showcase new songs. Prior to its Friday rollout, the hashtag already had 18 million views on TikTok, which is now fashioning it as a destination for music fans seeking content from new and established artists. TikTok says NewMusic will often feature exclusive drops and let artists connect with fans. The ByteDance company has partnered with Jonas Brothers and Miguel to promote NewMusic. Jonas Brothers’ new single “Waffle House” has amassed 1.1 billion views on TikTok’s For You pages internationally. Continue reading TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

Apple Music, Spotify and Amazon Music are among the music streaming services using live events and concerts to stand out from the crowd. For its Prime Day promotion, for example, Amazon live-streamed a Taylor Swift concert in New York City. Musicians also find these live streaming events as a way for their songs to rise above the millions available on the services. Streaming services are experimenting with different kinds of concerts, including album-listening parties and those based on popular playlists. Continue reading Live-Streamed Music Events Prove Effective For Marketing