Apple TV Users Can Access Bonus Content with iTunes Extras

Apple unveiled a new version of iTunes Extras that offers Apple TV users access to bonus content for movies they buy through iTunes. It also enables studios to dynamically update content related to their films. The update comes as Hollywood looks to provide film fans with added incentives to purchase digital movies. In the wake of declining DVD sales, the studios are hoping consumers will turn to digital purchases rather than renting or watching via subscription VOD services. Continue reading Apple TV Users Can Access Bonus Content with iTunes Extras