News from Adobe MAX London 2025 spanned new Firefly image models to a refreshed web app that includes third-party image generators, an AI agent that automates Photoshop, an updated Firefly mobile app coming soon to iOS and Android, and the Firefly Video model in general release. The latest release of Firefly “unifies AI-powered tools for image, video, audio, and vector generation into a single, cohesive platform and introduces many new capabilities,” according to Adobe, which says that since its debut nearly two years ago, creatives have used Firefly to generate more than 22 billion assets worldwide. Continue reading Adobe Unveils Two New Image Models and Array of Products

Since launching in 2005, YouTube has hosted more than 20 billion videos including music, shorts and podcasts. Now, to celebrate its 20th birthday, the original video streamer is celebrating by sharing stats, unveiling new features and hiding Easter eggs. In the coming weeks, YouTube TV members will be able to “experiment with building their own multiview” with non-sports content and more creators will be able to voice-reply to comments on their videos, something started as a small test last year. Then, this summer, YouTube’s TV app will unveil a makeover. Continue reading YouTube Adds Features to Celebrate 20 Years, 20 Billion Vids

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

Netflix is testing a new recommendation engine that uses OpenAI technology to suggest viewing options based on input that goes beyond the usual parameters of cast and genre. The system is being introduced gradually and is already available in Australia and New Zealand where subscribers must opt-in to try it out, reports say, noting it allows input of more nuanced parameters, including mood, to populate search results. The partnership underscores OpenAI’s efforts to have its technology applied practically and commercially as it seeks to transition from a non-profit to a for-profit public benefit business structure. Continue reading Netflix Tests Content Recommendations Powered by OpenAI

Vimeo is launching Vimeo Streaming, a turnkey platform that allows businesses, creators, and just about anyone to create and monetize their own branded streaming service. The announcement was timed to the 2025 NAB Show. Vimeo suggests the new offering — described as “a technological leap forward for content and media businesses” — is the next generation of its existing over-the-top product that is already helping creators earn $429 million per month. The approach is similar to YouTube with more design flexibility and brand control, but living on the Web, outside the cozy confines of social media with its built-in audiences. Continue reading Vimeo Streaming Helps Creators Build Subscription Platforms

Google’s YouTube is rolling out new tools to make YouTube Shorts even more competitive with social-video platform TikTok. The new publishing suite includes an improved video editor, a tool for generating AI stickers, enhanced templates, and a feature that can synchronize content to a musical beat. YouTube says the upgraded editing feature will provide users with the ability to make more precise adjustments, fine-tuning the timing of each clip. Users can “move or remove clips to create a rough version, add music or timed text, and preview their Short to make sure it tells the story the way they want it to,” according to YouTube. Continue reading YouTube Shorts Updates Video Tools to Compete with TikTok

Netflix has begun streaming HDR10+ programming for AV1-enabled devices, enhancing the customer viewing experience for subscribers at the $25 per month Premium level. Previously, high-definition content had been limited to HDR10 and Dolby Vision, which it will continue to offer. Netflix has been “a pioneering adopter of High Dynamic Range (HDR) technology” starting nearly a decade ago, not only streaming in the format but also producing and encoding in it. “In the last five years, HDR streaming has increased by more than 300 percent” on Netflix while HDR-configured devices have more than doubled, according to the company. Continue reading Netflix Enhanced Viewing Supports HDR10+ on AV1 Devices

Apple’s iOS 18 update added Rich Communication Services (RCS), which meant better integration with Android users, including media sharing and chat. Now the GSMA has added end-to-end encryption (E2EE), which Apple will implement to allow iPhone users to share E2EE files and messages with Android users. The new specs make RCS the first mainstream messaging service to support interoperable E2EE between different providers, according to the GSMA. Coupled with SIM-based authentication, “E2EE will provide RCS users with the highest level of privacy and security for protection” from fraud and threats, GSMA adds. Continue reading End-to-End Encryption Bridges Gap Between iOS and Android

Rivalry between World Network, also known as OpenAI CEO Sam Altman’s “other company,” and Elon Musk’s X is heating up in an escalating race to be first out with an “everything app.” World Network is trying to accelerate adoption of a log-in system that relies on “ocular verification” — mapping the unique pattern of the iris — for “anonymous proof-of-human” validation. World already has a free app for iOS and Android, and recently launched a “mini app store” within it, including functions such as chat, transferring cryptocurrency and shopping for microloans. Continue reading Altman’s World Takes on Musk’s X in Race to Everything App

Google plans to launch video- and screen-sharing capabilities for Gemini Live by the end of the month as part of the Gemini app on Android, according to discussions coming out of Mobile World Congress in Barcelona this week. Previewed a year ago as Project Astra, the new functionality will allow Gemini Live to accept a video stream captured in real time by the phone’s camera and answer questions about the feed in a conversational way, based on voice input, screen-sharing live videos with Gemini on mobile as Gemini 2.0 currently offers desktop users. Continue reading Google Live Gets Computer Vision Screen Sharing This Month

Adobe has released a Photoshop mobile app that includes several design, editing and generative AI tools found useful in the desktop version of the popular graphics software. Initially being released globally to iOS users, Adobe says an Android version will be available later this year and that a revamped web app is also in the works. The mobile app includes features like layering, masking and Firefly’s AI-powered generative fill, which has proven popular with users. The iPhone app also ties into the full-featured, Adobe Cloud-based Photoshop so creators can access projects across multiple devices. Continue reading Adobe Introduces a Powerful, Free Photoshop App for Mobile

“Deep research” is emerging as a model trend, with Perplexity’s Deep Research launching less than three weeks after OpenAI unveiled its own ChatGPT deep research agent, which followed Google’s similar Gemini feature. As its name implies, deep research is a productivity tool, designed to save time by having an AI agent scour materials, compiling data and analysis. Perplexity’s Deep Research “performs dozens of searches, reads hundreds of sources, and reasons through the material to autonomously deliver a comprehensive report,” across topics ranging “from finance and marketing to product research,” the company says. Continue reading Perplexity Deep Research Productivity Tool Offers a Free Tier

Google has initiated a flurry of AI activity following the recent collection of Chinese AI releases. The Alphabet company has launched an experimental version of a new flagship AI model, Gemini 2.0 Pro. Its premiere coding and complex questions model is now available in Google AI Studio, Vertex AI and the Gemini Advanced app. The company has also made its general-purpose “workhorse” model, Gemini 2.0 Flash, available in general release via the Gemini API in AI Studio and Vertex. This follows last week’s announcement that Gemini 2.0 Flash is powering the Gemini app for desktop and mobile. Continue reading Google Adds Gemini Flash Thinking to Search, Maps and More

Apple Invites is a new app that helps iPhone users create and share custom invitations, send RSVPs, and add information to calendars. The app also facilitates contributions to shared photo albums and Apple Music playlists. Users can download Apple Invites from the App Store or access it on the web through icloud.com/invites. An iCloud+ premium subscription is necessary to create and send invitations, but anyone can RSVP and share in group activities, regardless of whether they have an Apple account or use iOS or Android. Additionally, the Invites app integrates with Apple Intelligence. Continue reading Apple’s ‘Invites’ App Does More Than Build Custom Invitations