In May, Sony revealed the first two models of its intelligent vision sensors, which the company described as the world’s first image sensors with integrated AI processors. Now, the company plans a major shift from hardware sales to “software by subscription” for data-analyzing image sensors on location. The move reflects Sony’s effort to move to a model based on recurring revenue. At Sony Semiconductor Solutions, senior general manager Hideki Somemiya noted that AI-enabled analysis of such data will form “a market larger than the growth potential of the sensor market itself in terms of value.” Continue reading Sony Plans Software Subscription Future with Image Sensors

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

Continue reading Sony Showcases Interactive Hologram Experiences at SXSW

Nokia just debuted OZO, its $60,000 virtual reality camera and the first hardware product the company has made since it sold its mobile phone business to Microsoft in 2014. OZO was productized by Dolby Laboratories veteran Ramzi Haidamus, hired by Nokia in July 2014 to figure out the future of its hardware division. When Haidamus saw an early prototype of the virtual reality camera, he says, he was sold on the idea of developing it. He declined to say how many OZOs Nokia has sold thus far. Continue reading Nokia Reimagines Hardware with OZO Virtual Reality Camera