EU Asserts Itself on Standards, Takes Position on Ad Consent
February 4, 2022
The European Commission is seeking a more prominent seat at the regulatory table in the hall where global technology standards are being crafted. Experts periodically confer, beyond public view, to establish rules for emerging technology, and the norms for everything from connectivity to artificial intelligence. Now, EU commissioners are concerned they’ll wind up sidelined as a market-dominant U.S. and emboldened China white-knuckle their way to the lectern when groups like the International Organization for Standardization and the UN’s International Telecommunication Union dictate how technology is to be deployed across the globe. Continue reading EU Asserts Itself on Standards, Takes Position on Ad Consent