Magic Leap and Google have entered into a strategic partnership to develop augmented reality solutions, combining Magic Leap’s optics expertise with Google’s technology platforms. “By combining efforts, we can foster the future of the XR ecosystem with unique and innovative product offerings.” Google VP and General Manager of AR/XR Shahram Izadi said of the union, seen by some as effort by Google to jumpstart an XR business that could someday be competitive with offerings from Meta, Microsoft and now Apple. The company was an early mover in the space, with Google Cardboard and Google Glass, but dropped out. Continue reading Google Teams with Magic Leap in Another Run at AR Glasses

Microsoft and Samsung have partnered on a new virtual reality headset, HMD Odyssey, that relies on the former’s Windows Mixed Reality, Windows 10 software for immersive computing on devices and headsets. Samsung is not the first company to base its VR headsets on Windows 10: Acer, Dell, HP and Lenovo Group are all building such VR devices. But Samsung is Microsoft’s most important partner thus far as the computing company faces Apple, Google, Facebook and other major rivals in the virtual reality/augmented reality arena. Continue reading Samsung Takes on Rift With Windows Mixed Reality Headset