NPD Report Says Pay TV Subscribers Turn to TV Everywhere

According to NPD Group’s latest “TV Everywhere Report,” cord cutters are not the only ones turning to OTT services. NPD indicates that 21 percent of today’s pay TV subscribers are using TV Everywhere services at least once a month. The report found that three out of four subscription video-on-demand households also have a pay TV subscription. And about 30 percent of SVOD users turn to TV Everywhere weekly, compared to 20 percent of TV Everywhere users who choose not to subscribe to SVOD. Continue reading NPD Report Says Pay TV Subscribers Turn to TV Everywhere

Netflix to Be Available to 500,000 Cable Subscribers Next Week

Netflix has reached an agreement with cable companies RCN, Grande Communications and Atlantic Broadband that will allow subscribers to basically access the streaming video service as if it were a cable channel starting next week. Netflix will be added as an app to set-top boxes to provide subscribers with the option of viewing the Netflix content they would otherwise access via computers and mobile devices. The offer is only available for customers of the cable companies who also subscribe to Netflix. Continue reading Netflix to Be Available to 500,000 Cable Subscribers Next Week