WarnerMedia Launches House of Max Studio to Produce Ads

WarnerMedia’s ad sales division is launching House of Max in Q4 this year to develop commercials that incorporate characters and concepts from its various HBO Max series. WarnerMedia senior VP of entertainment marketing solutions Maureen Polo said the studio’s “wide array of programs” will “allow brands to make more thoughtful and meaningful connections” with consumers, adding “we can produce content that doesn’t feel like advertising.” Intellectual property will be available from programs including “Hacks,” “The Flight Attendant,” and “Gossip Girl.” Continue reading WarnerMedia Launches House of Max Studio to Produce Ads

Kindle Worlds: Amazon Debuts Fan Fiction Publishing Platform

Amazon announced Kindle Worlds yesterday, a digital publishing platform that enables fan fiction authors to publish under official licenses and receive royalties. The current deal is limited to “Gossip Girl,” “Pretty Little Liars” and “The Vampire Diaries” from Warner Bros. Television Group’s Alloy Entertainment, but Amazon promises licenses for more Worlds in the future. Stories will be made available via Amazon.com, Kindle devices, iOS, Android and Kindle Free Reading apps. Continue reading Kindle Worlds: Amazon Debuts Fan Fiction Publishing Platform