YouTube Adds Dedicated Podcast Homepage, New Content

YouTube has added a dedicated podcasts homepage for U.S. users. The page — featuring both audio-only and video-recorded studio shows — went live for some users last month. It appears to be part of a grander scheme by the Google subsidiary to take on pod plays by Apple and Spotify, which it is already outperforming. Both added video podcasts in recent years. Studies say most U.S. podcast listeners get content from YouTube. Last week, NPR announced it is bringing its podcast catalog to YouTube, which is monetizing the podcasting shows with ads inserted by Google and others.  Continue reading YouTube Adds Dedicated Podcast Homepage, New Content

Amazon Expands Its Audible Programming to Include Podcasts

Amazon is recruiting comedians, radio producers, engineers, marketers and lawyers for almost 100 positions in the company’s growing Audible division. Audible currently offers more than 250,000 audiobooks and plays, but the new hires suggest that Amazon is investing in more original programming. Prominent comedians like Maria Bamford and Jonathan Katz, as well as producers from NPR, WNYC and the radio show “Fresh Air,” have already joined the Audible team. Continue reading Amazon Expands Its Audible Programming to Include Podcasts