SiriusXM Ups Its Podcast Profile with the Purchase of Stitcher

SiriusXM is buying podcast platform Stitcher from the E.W. Scripps Company for $325 million. Scripps purchased Stitcher from Deezer in 2016 for $4.5 million, combining it with Midroll Media, which it bought for $55 million the previous year. Stitcher enables advertisers, creators and publishers to both produce and distribute content. With Stitcher, SiriusXM can now offer original podcasts for listeners. Scripps said Stitcher’s 2019 revenue was $72.5 million, for a compound annual growth rate of 52 percent from 2016 through 2019. Continue reading SiriusXM Ups Its Podcast Profile with the Purchase of Stitcher