Identifying Where Function Meets Fashion with New Wearables

At the Sports and Fitness Tech Summit, the focus was on wearables that combine function and fashion for optimum success. In a panel on Wearable Tech: Function Meets Fashion, panelists described their own successes. FitLinxx CEO David Monahan summed up his formula for successful deployment: “Can I blend it into my lifestyle? Second, is it relevant — does it give me behavioral change? The third piece is affordability. If you’re deploying devices to 50,000 people, price makes a big difference.” Continue reading Identifying Where Function Meets Fashion with New Wearables