Hollywood studios are starting to use Facebook as a direct-to-consumer platform for streaming films, possibly cutting out services such as Hulu, Netflix and Amazon in the process.
Universal, Lionsgate and Warner Bros. have distributed some 45 films via the Social Cinema app from Milyoni (pronounced million-eye). “What Zynga is to social gaming, Milyoni is to social entertainment,” reads the company’s website.
Miramax and Paramount have used similar apps to offer movies for Facebook credits on fan pages.
Rentals based on credits are running the equivalent of $3-$5. Facebook draws a 30 percent cut of transaction revenues.
Ad Age Digital suggests the studios’ willingness to offer rentals via social network sites “may reflect their desire to foster competition among online distribution platforms,” adding, “Miramax CEO Mike Lang said that digital monopolies were a greater threat to the film industry than piracy and that his studio had been aware of the importance of a competitive marketplace when doing deals with Netflix and Hulu.”
By the end of the year, both the Wii and Nintendo 3DS will have access to TV shows and movies via the $7.99 per month Hulu Plus service (but only in 2D).
Hulu Plus joins Netflix in offering content on the Nintendo devices.
Also, the 3DS will get a software update at the end of November that allows 3D recording for up to ten minutes, and the ability to “stitch together stereoscopic images for stop motion animation that jumps out of the tiny screen at you,” suggests Engadget.
“With both Hulu and Netflix in tow, as well as the ability to create your own content, the 3DS is actually turning into quite a powerful little portable.”
Filmmakers and coders gathered in San Francisco for a recent “hackathon” to explore the future of Web video. Discussions focused on Popcorn.js — “Mozilla’s HTML5 media toolkit designed to amp up interactivity,” according to Wired.
Popcorn is a framework “that allows filmmakers to supplement their movies with news feeds, Twitter posts, informational windows or even other videos, which show up picture-in-picture style. For example, if a subject in a film mentions a place, a link can pop up within the video or alongside it, directing the viewer to a Google Map of the location.”
While initially hesitant that such enhancements would distract viewers from the movie experience, directors reportedly grew accepting of the concept of providing a more interactive experience.
“It’s easy to envision Popcorn helping filmmakers with their productions as well as creating communities for films after their release,” reports Wired. “At least one documentary project, ‘One Millionth Tower,’ has already made use of the tools, coupling Popcorn with 3D graphics generator WebGL to create a Web-ready documentary that shows what would happen if the residents of a Toronto highrise were allowed to participate in re-creating their home tower.”
A short story originally posted as a series of comments on social news site Reddit will become the basis for a Warner Bros. feature film.
“Rome, Sweet Rome” is an historical sci-fi tale written by James Erwin, a two-time “Jeopardy!” winner.
Erwin (as Prufrock451 on Reddit) was responding to another user who asked the community, “Could I destroy the entire Roman Empire during the reign of Augustus if I traveled back in time with a modern U.S. Marine infantry battalion or MEU?”
The posts Erwin subsequently composed as a short story became the top-rated comments on Reddit and “inspired fan-art, fiction spin-offs and even a mock-up movie trailer.”
Madhouse Entertainment caught wind of the RsR subreddit community and pitched the story to a Warner Bros. exec, who pushed to “move aggressively” to acquire the rights.
Creative COW asks if film is getting ready to fade to black: “While the debate has raged over whether or not film is dead, ARRI, Panavision and Aaton have quietly ceased production of film cameras within the last year to focus exclusively on design and manufacture of digital cameras. That’s right: someone, somewhere in the world is now holding the last film camera ever to roll off the line.”
“The demand for film cameras on a global basis has all but disappeared,” says Bill Russell, ARRI VP of cameras. “If you talk to the people in camera rentals, the amount of film camera utilization in the overall schedule is probably between 30 to 40 percent.”
While film may not be dead, it is most certainly on the decline. Digital production is on the rise, and for those still interested in shooting on film, used cameras are available.
“Almost nobody is buying new film cameras,” says Aaton founder Jean-Pierre Beauviala. “Why buy a new one when there are so many used cameras around the world?”
Stereoscopic 3D production may also be “accelerated the demise of film” says Beauviala, since it is “a nightmare to synchronize two film cameras.”
Russell predicts that film will eventually disappear, although the exact date is unknown. Phil Radin, executive VP of worldwide marketing at Panavision suggests the timing will be decided by the availability of resources. “Film will be around as long as Kodak and Fuji believe they can make money at it,” he says.
Early reviews to Martin Scorsese’s “Hugo” — the director’s first foray into 3D production — are so enthusiastic that Steve Pond at TheWrap suggests, “it left one question lingering in the air: Has Scorsese just saved 3D?”
Pond was reacting to an early screening of the unfinished film at this week’s New York Film Festival, after which attendees raved about the experience. Katey Rich at CinemaBlend described it as, “probably the most gorgeous live-action 3D film ever made.”
Prior to the screening, the noted director explained that his film was not quite completed and would still require additional work with color correction, visual effects, music and sound.
That didn’t seem to deter a flood of positive reactions tweeted immediately following the screening. For example: “Hugo is outstanding. 1st film where 3D is a vital organ of the overall narrative. Brilliant and at its heart, profound.” Another: “In Hugo, Scorsese experiments w/ 3D the way Melies pioneered SFX. The simple first 1/3rd is a showcase for the power of visual storytelling.”
A comprehensive comparison between Netflix and other streaming services shows that, even after the recent criticism regarding the split of its businesses, “Netflix is still the champ, but only if you count both its the streaming and DVD mailing services.”
In his evaluation of current offerings, David Strom of ReadWriteWeb examined services such as Amazon Prime, Hulu Plus, Vudu.com and Justin.tv.
“Overall, once you leave Netflix you will find fewer choices and searching won’t be as easy to find something to watch,” he writes. “Netflix has a great search engine that won’t just look for movie titles but also check for actors and other principals involved in the movie itself, something the other services don’t do as well at.”
Another upside to Netflix is the ability to use devices such as the iPad or TiVo box to stream movies. While of the services enable streaming to your Windows or Mac Web browser, they’re not all compatible with other devices.
“So while you might be upset about paying for two bills for your video rentals from Netflix, unless you are willing to spend more time searching for content, you are probably better off sticking with the service for the time being, at least until the others catch up with their content licenses,” Strom concludes. “Or if you already have a cable TV subscription, investigate whether it offers something similar to Comcast’s Xfinity and see what their coverage is there. Ironically, that might be your best alternative to Netflix after all.”
Amazon’s launch of the Kindle Fire tablet may have an impact on Netflix, since the new tablet will make it easier for users to watch streaming video content via Amazon.
“With its $199 price point the tablet could sell like crazy this Christmas,” reports Forbes. “Users will be encouraged to buy Amazon Prime in order to speed their Amazon purchases and Prime just happens to come complete with Amazon’s streaming video service.”
The decision for consumers between Amazon Prime and Netflix will likely be based on pricing and variety of content offerings.
Amazon Prime beats Netflix on price, set at $80 a year ($6.67 per month), while Netflix streaming costs $8 a month.
Netflix, however, has more variety of content with 51,000 titles currently available for streaming, compared to Amazon’s 11,000.
Amazon may soon be able to compete in this regard with added content from Fox and CBS deals. Netflix has similar deals with Fox and CBS and a new DreamWorks Animation deal, but it will lose movies from Sony and Disney with the loss of Starz.
Both companies may press Hollywood to license more content for streaming, but continuing to pay more for films could potentially break Netflix, while Amazon has other sources of revenue to cover costs.
Rob Wiesenthal, chief financial officer of Sony America and chief strategy officer of Sony Entertainment, says TVs will get access to video content through tablets which would enable, for example, Sony’s Video Unlimited subscribers to go to a friend’s house and “throw” a film to the TV set.
“If you think back five years, it was all about the boxes; Tivo, Slingbox, Roku,” he said. “I think consumers really had box exhaustion.” Apple’s AirPlay, for example, allows iPads and iPhones to wirelessly connect to TVs.
Sony is using the Digital Living Network Alliance standard to interoperate with different manufacturer’ devices without the need for a box.
“Other benefits include the lure of offering more targeted advertising through an IP-enabled tablet than has proved possible through set-top boxes, and the advantages of finding content on a tablet rather than by aiming a remote control at a TV 10 feet away,” reports Financial Times.
In order for this approach to work, however, home Wi-Fi networks will require the capacity to transfer large video files without interruptions and cable providers will need to be willing to make content available this way.
Hollywood is moving to convert its previously-released blockbuster hits into 3D. James Cameron is spending a year and $18 million to convert “Titanic” to 3D; “Star Wars” and “Top Gun” are two others in production.
“Like a bunch of aging starlets, some older blockbusters are undergoing major cosmetic enhancement to prepare for their comebacks,” reports Los Angeles Times.
Disney recently spent $10 million on the 17-year-old animated feature “The Lion King,” whose surprising box office success during the last few weeks may lead to additional conversions.
“For studios, it’s easy to see why spending $10 million or so to render a beloved film in three dimensions holds appeal: There’s a built-in fan base,” suggests the article. “But there are risks too: As the number of 3D films in theaters has ballooned, American audiences have become more selective about which ones they deem worth the premium ticket prices.”
Software improvements have made 3D conversions less expensive and, as a result, makes the prospect more difficult for Hollywood to resist.
Yet despite its big-name public champions such as Cameron, George Lucas and Tony Scott, there are still those who remain skeptical. The 3D conversion “undercuts the quality of the film and the verisimilitude of the film,” believes Wheeler Winston Dixon, professor of film studies at the University of Nebraska-Lincoln. “It’s to re-direct it and destroy it. This is a poor idea artistically and a poor idea financially.”
Either way, the movement is underway and we should expect to see more 3D “makeovers” of older films in the near future.
Dish Networks has announced its Blockbuster Movie Pass service that will offer streaming video; DVDs, Blu-ray discs and games by mail; and a satellite subscription service with on-demand movie channels.
Launching October 1, the service will initially be available to Dish subscribers and offered to others at a later date.
Movie Pass will include more than 100,000 movies and TV shows by mail, 5,000 streamed movies to TV and 10,000 to computer, and 3,000 games by mail. Users will have access to 20 premium Dish movie channels and the ability to exchange discs in-store at Blockbuster locations.
Current Dish Network subscribers will pay $10 per month for the service, while new Dish subscribers will have an opportunity for a free introductory year.
While the streaming capacity of the Blockbuster Movie Pass is not yet that of Netflix or Amazon, users will have access to movie offerings through Dish movie channels about a month earlier than other services. Also, Movie Pass touts “one company, one bill and one connection,” something that Netflix no longer has after splitting its streaming and mail-in services.
Netflix announced a partnership with Facebook to allow members to share what they are watching on Netflix with their family, friends and associates via the social networking site. However, this feature will NOT be available in the U.S. (only in Canada and Latin America) due to a 1988 law that makes sharing that information illegal.
The Video Privacy Protection Act (VPPA) was created to prevent “wrongful disclosure of video tape rental or sale records (or similar audio visual materials, to cover items such as video games and the future DVD format).” Congress passed the law after Robert Bork’s video rental history was published during his Supreme Court nomination.
“Unfortunately, we will not be offering this feature in the U.S. because a 1980’s law creates some confusion over our ability to let U.S. members automatically share the television shows and movies they watch with their friends on Facebook,” explains Netflix Director of Government Relations Michael Drobac. “The good news, however, is that some forward-thinking members of Congress have introduced legislation, H.R. 2471, that would allow you to make this choice… If you want the choice to share with your friends, please email Congress to urge them to pass this modernizing legislation.”
According to Wired, Netflix currently has 24 million subscribers inside the U.S. and only a million subscribers internationally.
In 2010 Hollywood studios released what Slate refers to as “a run of record-smashing, premium-priced blockbusters: ‘Avatar,’ ‘Alice in Wonderland,’ ‘How to Train Your Dragon,’ ‘Clash of the Titans,’ ‘Shrek Forever After,’ and ‘Toy Story 3’ — a half-dozen 3D movies that earned more than $2 billion in domestic sales.”
However, while the new generation of 3D cinema showed initial box office promise, the next wave of 3D movies have grossed significantly less than their 2D versions.
Slate takes a compelling look at some of the reasons 3D has recently become less popular with theatergoers and, in the process, provides information that could help revive the format.
Theater chains, for example, raised their prices for 3D screenings by 20 percent or more, while the 3D trend was already showing signs of decline. PricewaterhouseCoopers has suggested that 3D could revive if the chains limited their premium to a couple of dollars.
Some film studios applied 3D “purely for the profit motive,” as James Cameron has been quoted. Films were converted to 3D instead of being produced in 3D from the start, a technology “cheat” that some believe led to viewer disappointment.
Additionally, shrewd consumers may not always feel that the 3D experience is worth the extra price, especially if the 3D is designed to be unobtrusive. Film critic A. O. Scott pointed out this is “one of the pitfalls of that format, which is that if the 3D is unobtrusive enough that you don’t really notice it, you may as well forego the disposable glasses and the surcharge that comes with them.”
And the final theory offered by Slate involves “hack” filmmakers who have applied 3D to a string of bad movies, which may have been the same reason 3D died in the 1950s.
It’s interesting to note that on the heels of the Slate article, a 3D re-release topped the box office this past weekend. An enhanced version of Disney’s “The Lion King” earned $29.3 million (with 92 percent of the gross from 3D screens). This is the third time the 1994 film has been widely screened in theaters, but the first time a 3D version has been available. Was earning more in weekend ticket sales than the other three newcomers combined the result of nostalgia or the first-time availability of a 3D version?
A federal grand jury has returned indictments against five people associated with the NinjaVideo.net website. The indictments include one count of conspiracy and five copyright infringement counts.
The individuals were charged with engaging in illegal downloads of Hollywood movies following investigations conducted by several federal agencies, including the departments of Homeland Security and Justice.
“From February 2008 until June 2010, NinjaVideo.net allegedly offered users the ability to illegally download infringing copies of copyright-protected movies and television programs,” reports Home Media Magazine. “Many of the movies offered on the website still were playing in theaters, while others had not yet been released.”
According to the article, the site allegedly offered access to copyrighted movies and TV shows for free, with increased access to a greater content selection for users who would donate at least $25. In addition to “donations,” the website generated revenue through advertising.
“The action today marks one of the first such prosecutions of an illegal download and streaming site — indeed, one of the most notorious infringing sites on the Internet until it was shut down by law enforcement,” said Mike Robinson, EVP of content protection and chief of operations with the MPAA.
In April, the FBI raided the apartment of Screen Actors Guild member Wes DeSoto who was suspected of uploading Hollywood pre-release screeners to The Pirate Bay.
DeSoto had reportedly uploaded torrents including “The King’s Speech,” “Rabbit Hole,” “127 Hours,” “The Fighter” and “Black Swan” (the actor had access to DVD-quality screeners via the use of special codes on iTunes).
According to reports, DeSoto has now agreed to plead guilty to breaching the Family Entertainment and Copyright Act of 2005 (for “Black Swan”) and possibly faces three years in prison.
The actor’s IP address was apparently discovered by Deluxe Webwatch using Google after DeSoto responded to criticism in The Pirate Bay’s comments section. According to Torrent Freak: “After several users questioned the authenticity of the file, mf34inc weighed in with ‘SAG now send out iTunes download codes for screeners’ and the utterly priceless ‘I’m a SAG member and thought i’d share these.'”
The article describes in detail how “an almost unbelievable series of amateurish mistakes” helped the FBI work its way from Deluxe Webwatch’s initial discovery to DeSoto’s apartment.
