NPD Report Says Pay TV Subscribers Turn to TV Everywhere

According to NPD Group’s latest “TV Everywhere Report,” cord cutters are not the only ones turning to OTT services. NPD indicates that 21 percent of today’s pay TV subscribers are using TV Everywhere services at least once a month. The report found that three out of four subscription video-on-demand households also have a pay TV subscription. And about 30 percent of SVOD users turn to TV Everywhere weekly, compared to 20 percent of TV Everywhere users who choose not to subscribe to SVOD. Continue reading NPD Report Says Pay TV Subscribers Turn to TV Everywhere

NCAA Tournament Marks New Record for Live Video Streaming

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

We Should Expect 50 TV Everywhere Initiatives by July 2011

  • According to research and consulting firm Parks Associates, global pay TV providers are expected to have nearly 50 TV Everywhere initiatives underway by July, marking a major increase since the initiatives began in 2009.
  • Home Media Magazine reports that the ability of new tablets and smartphones to handle streaming video – in addition to the emerging growth of connected devices in the home – is helping to drive the trend.
  • “What’s remarkable is the pace of the growth,” said Brett Sappington, a senior analyst with Parks Associates. “Traditionally, operators are not quick to invest in this type of thing.”
  • It is projected that by next month, 81 percent of U.S. pay TV subscribers will have access to content on multiple devices.
  • In terms of how consumers are using TV Everywhere initiatives so far, Sappington reports that VOD is clearly outpacing live TV streaming (most likely due to the clear-cut rights operators have with VOD).