Video game-centric website Twitch, recently acquired by Amazon for close to $1 billion, now has a global audience of 60 million users. The audience is passionate, consuming 16 billion minutes of video per month. The site seems to be an ideal way for advertisers to reach the young male demographic, between ages 18 and 30. However, televised sports content remains a viable method for reaching this audience, and advertisers have not yet shifted in preference from TV to online gaming. Continue reading Advertisers Still Favor Televised Sports Over Online Gaming

The most recent Virtual Reality Los Angeles (VRLA) meetup showcased several compelling techniques that researchers and game developers are using to create new content for consumer VR headsets, such as the Oculus Rift. One demo, for example, utilized the “change blindness” technique to make users feel as if they were walking through multiple rooms even though there was limited physical space. Some of the featured tech may soon be used for movies, military training and tourism. Continue reading Innovative Demos Engage Attendees at June’s VRLA Meetup