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ETCentric Signs Off, Wishes Happy Holidays to Our Readers

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December 12, 2025

Today marks the end of an era as ETCentric concludes its daily publishing after more than 14 years and nearly 17,000 posts. As we recently reported, it has been our great pleasure to provide this service to our valued members and we are very proud of our accomplishments and commitment to serving the M&E community. In addition to wishing all our readers a wonderful holiday season today, the editorial staff at ETC would like to thank our community for their loyalty and numerous contributions. Our next chapter in knowledge-sharing and fostering innovation begins in January with the launch of a new, more dynamic ETC website, which will serve as the first phase in our refreshed communication initiative. We look forward to working with all of you in the new year. Until then, happy holidays to you and your loved ones. Continue reading ETCentric Signs Off, Wishes Happy Holidays to Our Readers

ETC Updating Info Exchange, Will Shutter ETCentric Next Week

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December 5, 2025

The Entertainment Technology Center at USC launched ETCentric in March of 2011 as a news and commentary forum designed to provide our community members with the most vital information impacting media and entertainment. Over the years we experimented with a variety of delivery methods, eventually settling upon an online portal and associated daily email alert, teamed with a social media presence, highlights of ETC projects, and live reporting from key industry events. While it has been our great pleasure to provide this service to our valued members, we now find ourselves in a different era, one that features a much wider collection of targeted news services and social media tools that serve similar objectives. With that in mind — and as a key part of our larger initiative to refocus information-sharing on ETC projects — we have decided to shutter ETCentric and The Daily News Brief in their current forms and launch a new, more dynamic ETC website in January. The final day for ETCentric will be Friday, December 12. Continue reading ETC Updating Info Exchange, Will Shutter ETCentric Next Week

Consistency Is Key: Lessons on Generative AI via ‘The Bends’

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September 23, 2025

In less than three years, generative AI has evolved from an experimental toy to a regular presence in studio pitches, previs workflows, and even the festival circuit. Yet one challenge has stymied the full adoption of generative AI in long-form storytelling: establishing and maintaining control over outputs. This challenge also fuels many of the anxieties surrounding the use of artificial intelligence in media production. How can artists maintain their creative voice when a machine is doing all the artistic work, and often doing so with inconsistent results? The Entertainment Technology Center at USC set out to tackle these and related challenges with a new film project, “The Bends.” Continue reading Consistency Is Key: Lessons on Generative AI via ‘The Bends’

vETC at NAB 2023: Democratizing Onset Virtual Productions

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April 11, 2023

The Entertainment Technology Center@USC will host its 7th vETC virtual conference at NAB Show 2023, April 16-18 in Las Vegas. Highlighting significant presentations of emerging technologies and their impact on the M&E industry, at the HP booth (N2826) with key partner FUSE Technical Group, vETC speakers will present concepts, workflows, business models, case studies and more. This year’s vETC looks to keep pace with the quickly emerging trends in virtual production. The presentations will be recorded and posted on our YouTube channel. The 3-day program with a full list of speakers is available on the ETC site. Continue reading vETC at NAB 2023: Democratizing Onset Virtual Productions

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