New York-based Qloo has raised $25 million to fund an artificial intelligence-powered analytics engine. Drawing on consumer behavioral data from around the globe, Qloo uses proprietary algorithms to filter through more than half a billion attributes, including brands, music, film, TV, podcasts, dining, travel and more. Qloo’s AI models “are capable of identifying trillions of connections between these entities,” the company says, listing Netflix, Michelin and Samsung among those already using the service to find connections between customers who frequent Starbucks and the kind of movies they like. Continue reading Qloo Raises $25M for Ad-Targeting Using AI Taste Predictions

On July 1, experiential entertainment company Illuminarium Experiences will open its first location in Atlanta, Georgia, offering “Wild,” a virtual safari shot by RadicalMedia. The company’s immersive entertainment is intended to offer a kind of virtual reality — but without the clunky headsets. Instead, visitors walk through exhibits with 4K video on giant screens, spatial sound systems, haptic flooring and other interactive features including scent. Tickets for “Wild,” at $35, give the visitor an hour to walk through an 8,000-square-foot room. Continue reading Illuminarium to Launch ‘Wild’ Immersive Experience in Atlanta