After months of negotiations, Electronic Arts’s EA Sports and the FIFA World Cup governing body are parting ways after nearly three successful decades of game collaboration that generated tens of billions of dollars in revenue and helped popularize professional soccer around the world. Having decided not to renew the partnership with a new contract, the parties have agreed to extend the existing contract — which was to end in December after the World Cup in Qatar — through the summer of 2023 and the Women’s World Cup in Australia and New Zealand.
Continue reading FIFA and EA Sports Go Separate Ways After Long Partnership

Electronic Arts is apparently doing a better job at engaging players over a longer period of time. That’s the conclusion of the company’s chief executive Andrew Wilson, who said that its record-breaking fiscal year is due to live operations of games that run as services, rather than one-time purchases. The goal, he says, is to increase gamers’ engagement, thus growing an audience over time and preventing them from defecting to rival products. Proof that the strategy is working is in the numbers, he adds. Continue reading Electronic Arts Scores Record Year With Games-As-Services