OpenAI’s ChatGPT is expanding its functionality to include in-app shopping. The new feature, called Instant Checkout, is powered by the Agentic Commerce Protocol developed by OpenAI and Stripe. ChatGPT Plus, Pro, and Free users in the U.S. can now buy products conversationally, starting with domestic Etsy sellers. Shopify’s merchants will be added soon, with plans to ramp up to “more than a million” of the e-commerce platform’s clients, including Glossier, Spanx and Vuori. The move lays the groundwork for OpenAI’s segue to agentic shopping. Instant Checkout currently supports only single-item purchases, with multi-item carts coming soon, according to OpenAI. Continue reading OpenAI ‘Instant Checkout’ Adds In-App Shopping to ChatGPT

Pinterest is introducing new ad formats along with an updated ad manager tool. Currently in beta, the debuting Top of Search ad configuration aims to leverage visual search by inviting advertisers to perch atop search returns and results for Related Pins queries. The company is also making local inventory ads generally available so local merchants can highlight products available in nearby stores. Also unveiled at the Pinterest Presents summit last week was Pinterest Media Network Connect, which allows advertisers to securely link campaigns to media networks on the platform. Continue reading Pinterest Introduces New Ad Tools Ahead of Holiday Season

EBay has entered into a definitive agreement to acquire Norway-based consumer-to-consumer (C2C) social marketplace Tise, which specializes in secondhand fashion and home furnishing goods and is popular with Gen Z and Millennial shoppers. Founded in 2014, Tise currently has about 2.5 million registered users in the Nordic region and has raised $45 million over three funding rounds. EBay says Tise’s community engagement features, including the ability to follow sellers and receive personalized product recommendations by ‘liking’ and commenting on listings, will enrich the eBay C2C experience. Financial terms for the acquisition were not disclosed. Continue reading eBay Set to Purchase Norway’s Social Shopping Platform Tise

Google has introduced the Agent Payments Protocol (AP2), an open protocol designed to securely address the challenges of having AI agents make payments on behalf of humans. AP2 can be used as an extension of the Agent2Agent (A2A) protocol and Model Context Protocol (MCP). “In concert with industry rules and standards, it establishes a payment-agnostic framework for users, merchants, and payments providers to transact with confidence across all types of payment methods,” explains Google, listing American Express, Coinbase, Etsy, Intuit, Mastercard, PayPal and Salesforce among 60 collaborators that provided development input. Continue reading Google AP2 Protocol Allows AI to Make Payments for Humans

Pinterest has added multiple “where-to-buy” options it says make it easier for consumers to shop with Pins. This new menu of links allows brand advertisers to drive potential customers to a selection of purchase sites instead of a single source, surfacing multiple in-stock retailer options for a product directly from an ad. Pinterest claims the new presentation format offers richer purchase data and new CPG opportunities. Advertisers will no longer face the “tough choice” of directing shoppers to a retail site for a familiar purchase experience but losing valuable insights or linking to their own site and sacrificing lower-funnel performance. Continue reading Pinterest Says Where-to-Buy Links Add Richer Purchase Data

Amazon has introduced Lens Live, an AI-powered update to the Amazon Lens shopping tool. The app, which works in concert with Amazon’s Rufus shopping assistant, uses smartphone cameras much like Google Lens does with visual search. Pinterest Lens is another such app. But the purpose-built Rufus ties it even more closely to the shopping experience with instant scanning, real-time product matches and insights from Rufus. Lens Live is already available to tens of millions of U.S. users on iOS in the Amazon Shopping app with plans to roll out to all U.S. customers in the coming months. Continue reading Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile

According to PwC’s latest Global Entertainment & Media Outlook, M&E revenues are expected to hit $3.5 trillion by 2029, led by advertising, live events and video games. The report also offers a positive outlook for streaming video, OTT, subscription VOD, theatrical box office, with numerous M&E areas impacted by the adoption of artificial intelligence. Streaming video is expected to jump 33 percent to more than $112 billion by 2029, while global revenue for video games is forecast to reach $300 billion in 2029, up 29 percent from $224 billion in 2024. Of three major categories analyzed — connectivity, advertising and consumer — advertising is expected to grow the fastest. Continue reading PwC Eyes Growth for Ads, Events, Gaming, Streaming Video

Orlando, Florida-based digital distribution company FreeCast is launching Test Drive Live, a free ad-supported streaming TV (FAST) channel that is also shoppable. The idea is to offer telecoms and ISPs the ability to offer “monetizable video” without requiring substantive infrastructure and hardware investments, FreeCast explains. Test Drive Live will be offered via FreeCast’s own streaming platform and through Roku. The company says that through FreeCast, Test Drive Live will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac “and most streaming devices.” Continue reading Test Drive Live: FreeCast Rolls Out Shoppable FAST Channel

Amazon warehouses and fulfillment centers will soon have as many robots as human employees reading destination labels, packing orders and loading conveyor belts. Amazon serves 310 million customers worldwide, using various robot configurations to aid 1.56 million employees to process and deliver inventory and handle other businesses. Now the company has delivered its one millionth robot, to a facility in Japan. With artificial intelligence making a beeline toward white-collar work and warehouse robots poised to elbow aside manual laborers, global economics could shift on the practices of this company alone. Continue reading Amazon Deploys Millionth Factory Robot, Workforce Shrinks

TikTok is reporting that TikTok Shop’s U.S. sales have increased 120 percent in 2025 compared to the same period last year. However, this announcement was made as reports surfaced that TikTok owner ByteDance is disappointed that the U.S. performance of TikTok Shop is falling far short of its original tenfold growth goal to $17.5 billion in 2025. The company reportedly moved to “drastically lower that objective” prior to touting its performance this month. Meanwhile, President Trump recently extended the deadline for ByteDance to sell the U.S. operations of TikTok, pushing the cutoff to September 17. Continue reading TikTok Shop’s U.S. Sales Improve but Still Fall Short of Goals

Amazon is testing audio product summaries that make “AI shopping experts” available for interactive pre-purchase exploration, guiding customers through the retail experience by highlighting key product features and analyzing customer reviews. The feature — launching in the U.S. for select products — is designed to “make product research fun and convenient, like having helpful friends discuss potential purchases to make shopping easier,” the company says. The initial focus is on “products that typically require consideration before purchase,” saving time through focused discussion. Customers can tap the “Hear the Highlights” button on product detail pages in the Amazon Shopping app. Continue reading Amazon Tests Conversational AI ‘Hear the Highlights’ Feature

Amazon’s growth contracted in Q1, with revenue up 9 percent compared to 13 percent a year ago. That was good enough to outperform Wall Street forecasts, with overall sales increasing to $155.7 billion, compared with $143.3 billion in Q1 2024. In addition, Amazon Web Services sales grew by nearly 17 percent to $29.3 billion. Yet Amazon share price fell by up to 4.3 percent after hours, a reflection of a Q2 forecast the company says could be affected by newly imposed tariffs. “Obviously, none of us know exactly where tariffs will settle, or when,” Amazon CEO Andy Jassy told analysts on the Q1 earnings call. Continue reading Amazon Reports Strong Quarter, Braces for Impact of Tariffs

Artificial intelligence is making big inroads in shopping, with Visa, Mastercard and PayPal all announcing AI-enhanced purchasing. Unveiled at the Visa Global Product Drop event, Visa Intelligent Commerce enables AI “to find, shop and buy for consumers based on their pre-selected preferences,” Chief Product and Strategy Officer Jack Forestell said, noting “each consumer sets the limits, and Visa helps manage the rest.” That news came a day after Mastercard introduced Mastercard Agent Pay and PayPal emphasized agentic efforts at its Dev Days event last week. Agentic commerce is the use of AI to transact on behalf of a customer or business. Continue reading Visa, Mastercard and PayPal Embrace AI Agentic Commerce

OpenAI is expanding ChatGPT’s shopping capabilities, adding product recommendations to help users discover products and brands. The chatbot’s results for shopping queries will now automatically include things like prices, images and ratings, much like searches using Amazon or Google Shopping. The company says that products it features in shopping search results “are chosen independently and are not ads.” With the company under pressure to turn a profit, a challenge for many AI startups, that could of course change. The company is reportedly already working with partners to ensure pricing is up to date. Continue reading OpenAI Improves ChatGPT for Shopping with Built-In Pricing

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.