Disney has become the latest entertainment giant to put ad inventory on offer through Amazon DSP, the tech giant’s demand-side platform that connects advertisers to channels for programmatic as well as premium ad purchasing and analytics. The integration, to be implemented in the coming months, links the Disney Real-Time Ad Exchange (DRAX) with Amazon DSP, providing direct access to inventory across platforms including Disney+, ESPN and Hulu along with data insights from both companies. The deal is one of many such alliances announced in proximity to the Cannes Lions International Festival of Creativity, where Roku, Netflix and Yahoo also signed up with Amazon DSP. Continue reading Disney Integrates Real-Time Ad Exchange with Amazon DSP

Amazon Ads has entered into an exclusive deal with Roku that will provide “advertisers access to the largest authenticated CTV footprint in the U.S.” The offering will be powered by Amazon DSP — the company’s omnichannel marketing solution. The integration combines Amazon Fire TV users with Roku’s customers for logged-in reach to what Amazon estimates is 80 million Connected TV households, which equals just over 80 percent of CTV households, according to Comscore data. Addressability will also be enhanced across top streaming services integrated with the two operating systems. The deal was announced during the Cannes Lions International Festival of Creativity. Continue reading Amazon Teams with Roku for Exclusive CTV Advertising Deal

Disney+ has toggled its one-off promotions to Always-On Perks that aim to build subscriber loyalty and boost renewals for its flagship streaming service and Hulu. Simultaneously, the company is also launching a program called Disney Pinnacle with game developer Dapper Labs. Disney+ subscribers will have early access to a monthly mystery capsule called Disney Pinnacle by Dapper Labs that comes with a $10 Dapper Credit. Subscribers will have access to discounts and various perks from the entertainment giant and its partners. Always-On Perks participants could win tickets to the “Freakier Friday” world premiere or a four-night cruise on the Disney Destiny. Continue reading Disney+ Offers Perks and Fan Experiences with New Program

Disney’s ESPN all-access streaming app, priced at $30 per month for an “unlimited” package, will roll out this fall. Those who subscribe as part of a Disney+ and Hulu ad-supported bundle will get all three services for $36 per month, discounted to $30 per month for customers who sign up at launch. Included in the new app — simply named “ESPN” — will be live NFL, NBA, college football and basketball games as well as programming from sister services ESPN2, the SEC Network and ESPN on ABC. The package will also feature new betting tie-ins, fantasy products, documentaries and studio programming. A “select” plan starts at $12 per month. Continue reading ESPN Announces Its New Streaming App Will Launch This Fall

FOX One is the brand name of the aggregated portfolio of FOX’s direct-to-consumer streaming products, due to launch this fall as a subscription service ahead of the NFL and college football seasons. The package bundles FOX sports, news and entertainment content including cable and local stations and the FOX broadcast network. Fox Corporation CEO Lachlan Murdoch floated the news during Monday’s earnings call, also reporting that revenue was up 27 percent year-over-year to $4.37 billion. A launch date and pricing for FOX One will be shared at a later date. Continue reading All-In FOX One Streaming Platform to Launch Later This Year

Disney revenue hit $23.6 billion during the recent quarter, a 7 percent increase year-over-year, with net income vaulting to $3.28 billion, up from a $20 million loss during the same period last year. The results outperformed on the top and bottom lines, sending shares surging by about 10 percent on Wednesday morning. Disney’s strong fiscal second quarter was propelled by better-than-expected Disney+ subscriber growth of +1.4 million subscribers and energetic overall performances in Entertainment as well as Experiences. The icing on the earnings cake was news of a new theme park planned for Abu Dhabi, announced by CEO Bob Iger. Continue reading Disney Reports Strong Quarter, Announces New Theme Park

The Walt Disney Company, which last year invested $1.5 billion in Epic Games and its “Fortnite” online gaming franchise, has unveiled plans for what is being called its biggest “Star Wars” collaboration with the platform “Fortnite: Galactic Battle.” Rolling out beginning May 2, the new battle royale season is a five-part saga where players will experience new “Star Wars” gameplay each week through early June. While Disney-owned Lucasfilm and Epic’s “Fortnite” have joined forces before to mount battle royale seasons with “Star Wars” characters, the “Galactic” effort is said to be its most expansive collaboration to date. Continue reading Star Wars Coming to Fortnite in New ‘Galactic Battle’ Season

During Nvidia’s GTC AI Conference in San Jose earlier this month, VP and GM of Media & Entertainment Richard Kerris presented the Nvidia Media2 initiative that builds on the company’s Blackwell GPU foundation to enable real-time AI solutions for all aspects of media production workflows. His talk showcased a broad range of generative AI breakthroughs in real-time ray tracing and VFX, video search and summarization, and musically-based sound effects (SFX). Kerris also shared insights on the media industry’s reception to AI thus far and humbly implored the audience to consider using such technology as an effective new tool for storytelling. Continue reading Nvidia Forges AI Initiative to Streamline Production Workflows

Amazon is experimenting with AI dubbing so Prime Video customers globally can experience content from other territories, gaining access more quickly and efficiently to licensed films and TV series. The company is using a hybrid “AI-aided” system in which localization professionals oversee the AI output to ensure quality control. Currently limited to a dozen movies and series that will be AI-dubbed in English and Latin American Spanish, the pilot will expand if the results prove popular with audiences. In December, Netflix experienced backlash against AI-assisted dubbing, with viewers complaining generative mouth adjustments looked unnatural. Continue reading Amazon Prime Video Tests AI Dubbing for Movies and Series

The National Hockey League is testing an animated recap show aimed at drawing young viewers. “NHL Hockeyverse Matchup of the Week” uses NHL Edge Positional Data to turn NHL player into avatars, creating “a visualization of the on-ice action with stunning realism and dynamic movements,” the league says. The half-hour show premiered February 1 featuring a recap of a January 25 game between the Vancouver Canucks and Washington Capitals. Episodes air on the NHL Network and on the NHL YouTube channel in the U.S. and on Sportsnet in Canada and are expected to continue in the Saturday slot. Continue reading NHL Is Turning Players into Avatars in Game Recaps for Kids

Fitting for a trade show long associated with the latest and greatest television sets, this year’s CES featured a panel titled “The Future of Immersive TV.” The panelists, led by moderator Rick Kowalski, senior director of business intelligence for the Consumer Technology Association (CTA), underscored the biggest current challenge for home entertainment is the fragmentation of platforms on which consumers view content. Multimodal content delivery is impacting production workflows and advertising services. From trends in consumer behavior to emerging technologies, the panel speculated about interactive TV, shoppable TV, and the need for consistent experiences. Continue reading CES: TV Industry Adapts to Expansion of Platforms and Devices

In the conference track of CES this year is a lineup of talks and panels on gaming and esports. During the “Generational Shifts: The Evolution of Gaming” panel, moderated by Consumer Technology Association (CTA) Senior Manager of Market Research Steven Hummel, industry executives and thought leaders shared their views on market trends emerging post-pandemic and how those trends are driving gaming across other media. While it is not surprising to hear that the average age of gamers tends to skew younger these days, perhaps the bigger takeaway is that gaming has become the new social media for many. Continue reading CES: Gaming Is the New Social Media for Young Generations

Nielsen is now offering a cross-media U.S. ad performance view that takes into account advertising on controversial social platform TikTok. As a result of the integration advertisers and agencies will, for the first time, be able to compare ad performance on TikTok across all screens, including digital, CTV, and linear. The analytics will be parsed via Nielsen ONE, a cross-media platform that debuted in alpha in May 2023 at which time it was scheduled for broad release in late 2024. Nielsen says the TikTok integration will provide “independent and verified reporting of demographic data” for campaign measurement via Nielsen ONE. Continue reading TikTok Pacts with Nielsen to Measure Cross-Media Advertising

Warner Bros. Discovery is putting artificial intelligence to work creating ads that showcase products people see on their favorite TV shows. One of two new ad-based services, Shop with Max, uses machine learning to fuel shoppable content, identifying items within films and TV shows and pairing them with advertiser catalogs. A QR code takes viewers to a second screen where they can learn more about products and even purchase them. Another solution, called Moments, aligns brands with thematic content in 40 identified areas, including cooking, real estate, gaming and science. Continue reading WBD Taps KERV AI to Integrate In-Stream Advertising on Max

Promise is a new entertainment studio launched around the potential of generative AI. The Los Angeles-based startup is developing a multiyear slate of films, TV shows and media in “new formats.” With funding led by Peter Chernin’s North Road Company and Andreessen Horowitz, Promise vows to set “a new standard for high-quality storytelling enabled by AI.” The firm is also working on new tools to optimize the generative workflow. The first product, MUSE, “integrates the latest GenAI technology throughout the creative process in a streamlined, collaborative, and secure production environment.” Continue reading Promise Is an Entertainment Studio Built Around Generative AI