Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

Toggle, a participant in the second annual Media Camp accelerator program at Warner Bros., has developed a small, affordable, Wi-Fi-enabled HDMI device that it claims acts as a “physical key” to UltraViolet lockers. Toggle believes that its dongle (which looks similar to Google’s Chromecast) would eliminate the need for retailers and content companies to create silos for delivering their content to television. Via Wi-Fi, the dongle would stream UV content to HDMI-equipped TVs. Continue reading Toggle Planning a New HDMI Dongle to Help Boost UltraViolet

UltraViolet Announces Global Roll-Out: Studios Get Ready for the Cloud

  • UltraViolet (UV), the digital locker system that allows viewing of content across multiple devices, will roll out on October 11th in the U.S. with an expanded global rollout expected in the months to follow.
  • “All of the major studios are supporting the new cloud-based product, although Disney is not one of the more than 70 official members of the Digital Entertainment Content Ecosystem, which oversees UV,” reports Variety.
  • Warner Bros. exec Justin Herz said this week that his studio will provide half of its movie and TV catalog available on UltraViolet by the end of 2012. The first UV release, Warners’ “Horrible Bosses,” will reportedly be released Tuesday, to be followed by the availability of “Green Lantern.”
  • Fox suggested that “a significant” amount of its content would soon be UV-enabled, while Sony plans to launch with “The Smurfs” and “Friends With Benefits.”
  • “Studios that have signed up for UV hope the new technology will re-ignite the home entertainment market and boost revenues following the collapse of DVD sales and the failure of Blu-ray to generate excitement among consumers,” adds Variety. “UV-enabled discs allow buyers to watch the same content on 12 different devices with an Internet connection, including connected TVs, laptops, tablets or mobiles, once they open a streaming account.”