GDC 2016: Creating Virtual Worlds for Companies and Brands
By Phil Lelyveld
March 18, 2016
March 18, 2016
Tony Christopher, president and CEO of Landmark Entertainment Group, is currently developing a Virtual Worlds Fair. The project started with a discussion with Steven Spielberg 20 years ago, and is currently moving forward with funding from Chinese backers. The fair will feature four key areas: Dataland, an entertainment and education VR experience for children; Intencity, for branded VR experiences; Passportal, to virtually experience the wonders of different countries; and the Tower of Humanity, to celebrate the planet through virtual experiences. Continue reading GDC 2016: Creating Virtual Worlds for Companies and Brands