EA Announces New AI-Powered, Cloud-Native Gaming Tech

Electronic Arts unveiled Project Atlas, its “cloud-native gaming” technology, via a Medium blog post by chief technology officer Ken Moss. Although he did not say when it would be fully deployed and functional, Moss described Project Atlas as designed to “harness the massive power of cloud computing and artificial intelligence and putting it into the hands of game makers in a powerful, easy to use, one-stop experience.” The game engine combines rendering, game logic, physics, animation, audio, and more. Continue reading EA Announces New AI-Powered, Cloud-Native Gaming Tech

Nielsen Expands Marketing Cloud With Gracenote’s TV Data

Nielsen is introducing “smart TV viewership data from Gracenote,” reports TechCrunch, so that “advertisers using the Nielsen Marketing Cloud will be able to take advantage of detailed, real-time information about who was watching what.” Nielsen exec Kelly Abcarian said the goal is to deliver “person-level television data” to digital marketing and “bring the scale to a whole new level.” This will enable advertisers to target consumers who watched a TV spot by following up with a direct response mobile ad. Nielsen has expanded its ad targeting and digital ad business efforts with the purchase of eXelate in 2015 and Gracenote earlier this year. Gracenote’s Video Automatic Content Recognition tech can be found in 27 million smart TVs today. Continue reading Nielsen Expands Marketing Cloud With Gracenote’s TV Data

Apple to Open New Data Center in China With Local Partner

Apple will open its first data center in southwest China, in response to a new Chinese law that requires companies to store data within its borders. The data center, which will be operated in partnership with a local data management company, is part of a $1 billion investment Apple will make in the Guizhou province. Amazon, Facebook and Microsoft have built data centers in Germany, France and the Netherlands among other countries for technical reasons and in response to security concerns of governments and customers. Continue reading Apple to Open New Data Center in China With Local Partner

NAB 2017: Assimilate, Z CAM Tackle VR Production Workflow

At NAB 2017, China-based Z CAM, which offers an interchangeable lens mount 4K VR camera, inked a partnership with Assimilate, which offers an interactive, creative platform. The Z CAM S1 VR camera is a four-sensor system with high-speed Ethernet port, providing 4K at 60fps or 6K at 30fps (post-stitching output) and Z CAM’s WonderStitch. That is paired with Assimilate’s real-time Scratch VR Z bundle, which includes the features of Scratch and Scratch Web plus 360-degree tools and features, stitching and ambisonic audio. Continue reading NAB 2017: Assimilate, Z CAM Tackle VR Production Workflow

CES: Pivothead Offers Live Streaming Solution in Eyeglasses

Xentris Wireless designs, manufactures and distributes an array of wireless accessories. The company is in South Hall at CES this week showing a number of products; of particular interest is a nearly-normal looking eyeglass device from Pivothead that streams 1080p, 60 fps video. The Pivothead glasses will stream via Wi-Fi or a cellular connection to Pivothead.TV. When unlocked, the glasses can stream to a location of your choice, or the video can be recorded on a microSD chip. The simplicity of the user interface and data management make it ideal for news gathering in the field. Continue reading CES: Pivothead Offers Live Streaming Solution in Eyeglasses