Google has begun testing its own e-commerce site called “Google Shopping Express,” with same-day delivery from stores like Target, Walgreens and Walmart. The site is expected to offer a $64 annual deal, compared to competitor Amazon Prime’s $79 service. Google’s Tom Fallows, an e-commerce product manager, is reportedly running the project, and the company is currently working with personal delivery and online services. Continue reading Will Google Shopping Express Compete with Amazon Prime?
By Rob Scott
February 27, 2013
Google’s purchase this month of Channel Intelligence, a data management platform for retailer inventory, suggests that Google has plans to become the dominant player in global e-commerce. In the U.S. alone, that market is already worth $186 billion. The $125 million deal will not only impact Google’s ad business, but underscores the company’s strategy to work its way into the retail market, starting with e-commerce websites. Continue reading Google Takes Next Step to Dominate Retail with Acquisition