Next for HBO GO Platform: PS3, Xbox 360, Blu-ray Players

  • Time Warner launched the HBO GO platform earlier this year, with Android and iPhone apps that stream HBO content to mobile devices.
  • TG Daily reports that HBO GO may soon be “getting optimized” for TVs, with the platform becoming available on the PS3, Xbox 360, and other Internet-ready devices.
  • “It may seem like a pointless feature, because if you’re watching your TV, you could just tune into your cable box and watch HBO On Demand from there,” explains TG Daily. “But this way, you’d be able to take your HBO subscription to a friend’s house, or watch content on the app that may not be available on the current HBO On Demand library.”
  • In addition to regular programming content, HBO GO provides exclusive content (such as behind-the-scenes clips) and an intuitive video search interface featuring customizable lists.

30 Years of MTV: Impact of Technology and its Multi-Platform Future

  • Yesterday marked the 30th anniversary of the cable network MTV, which debuted at 12:01 a.m. on August 1, 1981.
  • MTV launched modestly, originally accessible to a few thousand subscribers of a New Jersey cable system. Today, it is more of a lifestyle brand than a cable network, and reaches hundreds of millions of households worldwide.
  • The first music video aired on the new network was “Video Killed the Radio Star” by the Buggles. Mashable reports: “The words were true. Almost overnight, the music video became one of the most important promotional and marketing vehicles for the music industry. Artists that best utilized the new format — Michael Jackson, Madonna, Prince and Weird Al Yankovic — became not just stars, but icons. In short, video really did kill the radio star.”
  • Now the question has become, Did YouTube Kill the Music Video Channel? Mashable spoke to Shannon Connolly, VP of digital music strategy at MTV, about the evolution of the network and the impact that digital technologies have had on MTV. Connolly suggests that MTV has grown beyond the role of a music video jukebox to a new core competency involving curation.
  • Connolly added that the future of MTV is about creating multi-platform music experiences: “Everything is multi-platform. Every app, every partnership, we think ‘How is this going to extend from the tablet to the mobile to the connected TV.'”
  • The Mashable post includes a selection of videos that aired on MTV the day of its premiere.

Motorola Televation Streams Live TV Slingbox-Style

  • At the 2011 Cable Show in Chicago this week, Motorola Mobility showcased a new Slingbox-style device that allows customers to stream live TV to connected devices within range of their home network.
  • Motorola Televation, a broadband device that works with a Wi-Fi router, was developed with engineers from Comcast (the cable provider is also demoing Televation at the Cable Show).
  • Televation uses a 1GHz digital tuner and CableCard to access channels directly from a coax outlet and real-time transcoding of live MPEG-2 TV broadcasts into MPEG-4 IP streams for devices such as Android and iOS tablets, IP-connected TVs, etc.
  • “Consumers love entertainment, and want easy access to TV no matter where they are in the home. Coupled with the explosive popularity of tablet devices, this represents a terrific opportunity for MSOs to increase customer satisfaction while generating new revenue,” explains John Burke, senior VP and GM, Converged Experiences, Motorola Mobility. “Televation gives our customers the ability to launch a new service that puts innovation back into TV, enabling their subscribers to enjoy TV beyond the TV.”

UPDATE: Time Warner Cable Drops Channels from iPad App, Sues Viacom

We recently reported that Time Warner Cable had drawn significant controversy over its free live-streaming app that provides subscribers access to streaming television content via their iPad (only in their homes). AP reports that Time Warner Cable has bowed to the subsequent pressure from Fox Cable Networks, Viacom and Discovery — and will drop 12 cable channels from the app (20 channels will remain and Time Warner Cable suggests it has plans to add more). The three programmers had complained that the app violated their programming contracts.

“For the time being, we have decided to focus our iPad efforts on those enlightened programmers who understand the benefit and importance of allowing our subscribers — and their viewers — to watch their programming on any screen in their homes,” explained Time Warner Cable in a statement.

Since the AP story hit the wires, Time Warner Cable and Viacom announced they are countersuing each other in U.S. District Court. This case may be an important indicator regarding the growing debate over content and licensing rights amidst an era of mobile devices.

Related Los Angeles Times article: “Time Warner Cable and Viacom sue over iPad app” (4/8/11)

Related Forbes article: “Viacom Yanks Channels From iPad App, Raises Stakes In Streaming Standoff” (4/8/11)

Related Broadcasting & Cable article: “TWC Clicks iPad App Channel Count up to 73” (4/25/11)

Time Warner Draws Controversy with Live-Streaming iPad App

Time Warner Cable recently released a new iPad app that provides subscribers access to live-streaming television content via their iPad (Cablevision is expected to release a similar app shortly). And not surprisingly, the TV networks have expressed concern. Channel owners including Viacom and Scripps see the streaming capability as a contract violation, and reports indicate that cease and desist orders are underway.

To stream programs from Time Warner, customers download the iPad app, log in to their account, and choose from a selection of channels. The current version of the app only works inside the home for customers who receive both TV and Internet from the operator. The problem with this approach is that the networks view iPad streaming as a separate service from cable television, one that may require a different fee.

While Verizon and Comcast are also working on streaming apps for iPads, clearly the business model has yet to be ironed out. And we still don’t know if consumers will be watching TV through an app from their cable company, an individual channel’s app, or through a service such as Netflix.

Related New York Times story: “Dispute Over Time Warner Cable’s Streaming to iPad Bursts into the Open” (3/28/11)

Related Engadget story: “TWCable TV app for iPad now available, but Dish has something to say about being ‘first with live streaming'” (3/15/11)

Hulu Examines its Business Model: Online Cable Operator?

Internet TV pioneer Hulu is reportedly in discussions to transform its business model. Since its 2008 launch, Hulu has been one of the leaders in free online television delivery and web-video ad dollars.

The Wall Street Journal reports that Hulu’s three owners (NBC Universal, News Corp. and Disney) are concerned that free Web versions of their TV shows are cutting into their traditional business, and the three are at odds regarding how much of their content should be offered for free.

News Corp.’s Fox Broadcasting and Disney’s ABC are considering pulling some of their free content from Hulu (and selling more content to Hulu competitors), while Hulu management is discussing the idea of retooling Hulu as an online cable operator that would use the Web to provide live TV channels and video-on-demand content to customers. If they opt to move forward with such a plan, some form of Hulu’s free service would likely remain and it is possible Hulu Plus could be folded into the new service.

NCAA March Madness via Online, Tablets and Mobile Devices

According to a press release from Turner Sports, CBS Sports and the NCAA, this year’s 68-team NCAA Division I Men’s Basketball Championship tournament will feature newly enhanced March Madness on Demand (MMOD) live products. The services (produced by Turner Sports Interactive) will be available across multiple platforms, including online, and as an app for the iPhone, iPod Touch, and for the first time, the iPad. Features available over Wi-Fi and 3G include live viewing with larger format streams, a personalized channel lineup, live in-game stats, social companion views, and more.

Live streaming of every game broadcast by CBS Sports and Turner Sports will start with the First Four on March 15, and run through the Men’s Final Four semifinals and national championship game on April 2 and April 4.

Beginning March 10, free mobile apps will be available for the iPhone, iPod Touch, and iPad from the iTunes Apps store.

For a complete list of features, check out the press release included in the Engadget post.