Twitter recently launched its Shop Module pilot, a new feature that will let businesses add a shopping section to their profiles. The feature, introduced initially in the U.S., allows a dozen retailers — including GameStop Corp. and Arden Cove — to market up to five products at the top of their Twitter profiles. Users can swipe between products and purchase them in an in-app browser without having to leave Twitter. With Shop Module, Twitter has revived its e-commerce activity after abandoning the “Buy Now” button debuted in 2015. Continue reading Twitter Revisits E-Commerce with New Shop Module Feature

The majority of Twitter’s revenue comes from targeted advertising, but the company is now developing a subscription product that it has considered for years to create a new revenue stream. According to eMarketer, Twitter’s portion of the global digital ad market remains at 0.8 percent and has grown at a slower pace than those of Facebook and Snap. Its U.S. user base has also leveled off. The COVID-19 pandemic and pressure from investors to drive growth are other factors influencing Twitter’s decision to move forward. Continue reading Twitter Considers New Strategies for More Revenue Streams