Gen Z Shifting the Global Smartphone Dynamic Toward Apple

Gen Z users are embracing Apple mobile in a big way, accounting for 34 percent of iPhone users as compared to 10 percent of Samsung users, according to adtech data firm Attain. The imbalance is creating a peer pressure dynamic where younger users around the globe reportedly feel social stigma if they lack Apple’s must-have devices. While Samsung still has a lead in the worldwide global smartphone market, the company is feeling pressure to get hip quick. In addition to the overall iPhone design, fans cite the cameras and AirDrop photo-sharing features as major selling points. Continue reading Gen Z Shifting the Global Smartphone Dynamic Toward Apple

Net Promoter Score Is Still a Metric for Customer Satisfaction

NPS (Net Promoter Score) is a customer satisfaction metric based on a single question: How likely would you be to recommend this company to a friend or colleague? Initially popularized in a 2003 Harvard Business Review research article, NPS has become both widely used and controversial since then. A Journal of Marketing 2007 study tried to replicate the 2003 research, but found “no correlation between NPS score and revenue” and stated that, therefore, there was “no correlation between NPS score and capacity for growth.” Continue reading Net Promoter Score Is Still a Metric for Customer Satisfaction

NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Numerous Brands Now Support Local Retailers Over Amazon

While Amazon dominates online retail sales, an increasing number of brands and manufacturers are fighting back by promoting local retail stores, establishing minimum advertised prices and providing new products to local stores first. Amazon says more than half of the products sold on its site come from smaller businesses, and that it helps them by providing access to its more than 300 million global customers. Amazon has also started to sell its own products; AmazonBasics, for example, sells numerous small items from iPhone chargers to batteries and washcloths. Continue reading Numerous Brands Now Support Local Retailers Over Amazon