Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

During his CES presentation, Sony president and CEO Kazuo Hirai revealed plans for the company’s future, including an emphasis on creating personal experiences for customers, generating sustainable growth for the Sony brand through continued innovation, and developing new products as “objects of desire.” “When you experience one of our products, interact with one of them, we want to generate an emotional response,” he explained. Hirai recognized Mike Fasulo, president/COO of Sony North America, for his “incredible efforts in this pursuit,” and announced the company’s new 4K OLED offerings, new 4K Bravias and Android TV OS. Continue reading Sony CEO Reveals Plan to Make Products ‘Objects of Desire’

IFA 2015: Samsung is First to Announce 4K UHD Blu-ray Player

As 4K UHD TVs slowly come to market, and streaming services continue to introduce support for 4K and high dynamic range programming, Ultra HD Blu-ray is the next logical step. During its press conference at the IFA trade show in Berlin yesterday, Samsung became the first company to officially announce a 4K UHD Blu-ray player. Samsung’s UBD-K8500 supports HDR, offers 64 times the colors of standard Blu-ray, and plays UHD content at up to 60 frames per second. 20th Century Fox is providing content for the player, and plans to issue all its new releases in 4K Ultra HD with HDR. Continue reading IFA 2015: Samsung is First to Announce 4K UHD Blu-ray Player