Gaana is a growing streaming music service based in Noida, India that offers 45 million songs in 20 regional languages to its 152 million monthly users. Backed by India’s Bennett Coleman & Co. and China’s Tencent Holdings, Gaana offers hyperlocal content and voice-based search, ideal for those with limited literacy skills. Only about half of India’s 1.3 billion people are online, giving Gaana plenty of room to grow. Even so, numerous music streamers from outside India — including Spotify, YouTube Music and ByteDance’s Resso — are pursuing music market share there. Continue reading Indian Music Streamer Reaches 152 Million Monthly Users