A year after launching its ultra-low-price digital shopping destination Haul as a tab on its website and app, e-commerce giant Amazon is launching a standalone app called Amazon Bazaar that sells the same inventory. The Amazon Bazaar standalone will initially bow in 14 additional territories, bringing the total availability of the company’s ultra-low-priced inventory to 25. Haul sells a wide range of fashion, home goods, and lifestyle products, most priced under $10, and some as low as $2. The app has helped Amazon compete with Chinese bargain sites Shein, Temu and TikTok Shop. Continue reading Low-Price Retail App Amazon Bazaar Launches in 14 Regions

Social photo- and video-sharing site Instagram has signed its first major advertising deal with an agency. Instagram is launching a paid ad program with Omnicom Media Group, which agreed to a year-long commitment of up to $100 million that will deliver ads from brands tied to Omnicom’s media and creative agencies. Instagram, which launched in October 2010, was acquired by Facebook in 2012. Today, Instagram says its 150 million active users upload 55 million photos daily. Continue reading Instagram Flexes its Muscles with E-Commerce and New Ad Deal

Many entrepreneurs are attempting to recreate the shopping mall experience online in what is generally known as “social shopping.” Internet retailers such as Amazon, eBay, and Etsy have made shopping online easy for large and small sellers. However, retailers are looking to make their sites more social, and create new opportunities. Startups are receiving venture funding, and established companies are adopting their own social features. Continue reading Social Shopping Is the New Mall for Electronic Commerce