YouTube’s Fine Brothers Abandon Plans for ‘React’ Licensing

The Fine Brothers will not be expanding their empire of “React” videos after all, at least not at the expense of fan content creators. The popular comedy duo is reversing its plans to grant licensing to YouTube creators making their own “React” videos after their channel lost 300,000 subscribers in less than a week. Many fans resented the idea of the Fine Brothers’ ownership of an entire genre of videos that has existed long before the brothers’ popular YouTube channel. Continue reading YouTube’s Fine Brothers Abandon Plans for ‘React’ Licensing

Movie Studios to Advertise via Facebook’s New Video Ad Model

We recently reported that Facebook is getting ready to launch autoplay video ads, which will appear in users’ news feeds two to three times per day. The social giant has a clever plan to help ensure the ads are worth watching and possibly minimize the inevitable backlash of such a move. Facebook has developed a prescreening process it hopes will lead to users actually enjoying the video ads and possibly sharing them with friends. The first ads to use the platform are expected to come from Hollywood movie studios. Continue reading Movie Studios to Advertise via Facebook’s New Video Ad Model

GameFly Will Take On Netflix with New Movie Rental Service

Video game rental service GameFly is launching a movie rental service (currently in beta) that aims to compete with the Netflix disc-by-mail business. GameFly will offer DVD and Blu-ray discs to subscribers, with the option of renting one or two movies at a time. While Netflix has predicted that shipping costs would bring an end to its own disc-based rental service, this may not be an issue for GameFly since mail rentals remain its core business. Continue reading GameFly Will Take On Netflix with New Movie Rental Service